Hugo Boss Brand

Starting this year, three-time NBA Champion Draymond Green is the face of the co-branded BOSS and NBA Capsule Collections for Spring/Summer 2021 and Fall/Winter 2021.

BOSS launched a unique capsule collection celebrating the attitude, vision and spirit of iconic singer, songwriter, and performer Freddie Mercury.

BOSS delves deeper into the meaning of the brand's Be Your Own BOSS core motto with a Fall/Winter 2022 collection.

BOSS announced that, over the next three years it will become the Title Partner of the Vienna Padel Open and the German Padel Open.

BOSS brand ambassadors, Alica Schmidt and Matteo Berrettini wore BOSS at the amfAR Cannes Gala 2023 at Hotel du Cap-Eden-Roc on May 25, 2023 in Cap d'Antibes, France.

Loyle Carner headlines first event of London Live music series.

From the collection and mantra to the music and movement, the HUGO Fall/Winter 2023 campaign is infused with an undeniable dynamism and power.

The Spring/Summer BOSS collection explored the underlying duality and creative enigma that lives between the abstract notion of opposing states.

The BOSS fall/winter 2023 campaign delves deeper into the inspiring stories that define a BOSS.

The latest BOSS Fall/Winter 2023 capsule collection delivers an assortment of looks covering a broad range of occasions.

THE CHANGE: BOSS unveils ‘See-now-buy-now’ pieces made with innovative Heiq Aeoniq™ fabric at Milan Fashion Show.

The collection was introduced at Flannels X in London at a night replete with live DJ sets, digital art and the biggest names in international fashion.

“Corpcore”: BOSS revisits its heritage codes for Fall-Winter 2023 fashion show, hosted at the Boss Techtopia

HUGO, Ljubav and Breuninger, three brands deeply rooted in the southwest of Germany, jointly launch a contemporary streetwear capsule collection.

BOSS opened of a dynamic new pop-up retail space in the heart of Zurich, Switzerland.

HUGO put on a night to remember in partnership with Bloody Osiris, a friend of the brand and acclaimed celebrity stylist at the forefront of fashion.

BOSS is making a stylish return to the slopes with the launch of another BOSS x Perfect Moment capsule, uniting technical expertise with fashion-forward flair.

The empowering #BeYourOwnBOSS campaign champions a self-determined life, driven by confidence, style, and a forward-looking vision.

HUGO takes a bold step into the world of sports and announces a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season.

Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives her life like a genuine BOSS.

The #BeYourOwnBOSS campaign marked a turning point for BOSS, and created global momentum through a message encouraging individuals to lead a self-determined life.

Lupita Nyong'o wore a bespoke gold-embroidered dress and shoes by BOSS at the official award ceremony of the 74th Berlinale International Film Festival on February 24, 2024.

BOSS will sponsor the “NAOMI: In Fashion“ exhibition at the V&A, South Kensington, from June 22, 2024 to April 6, 2025.

David Beckham makes his first appearance as part of his strategic partnership and multi-year collaboration with Boss.

Naomi x BOSS marks the second chapter in this iconic collaboration, tailored for those who never compromise on comfort or elegance.

Boss hangs up the corporate suit to head “Out Of Office” for its Spring/Summer 2025 fashion show in Milan.

BOSS announced the launch of BOSS SELECTED BY BECKHAM, curated by David Beckham, a true global figure in both sports and fashion.

Style and sporting savoir-faire combine in this collection, which is designed for athletes and enthusiasts alike.

With a focus on craftmanship and the rich, sumptuous texture of the pieces, the campaign stars BOSS ambassador and collaborator David Beckham.