Boss Announces Headline Sponsorship Of “NAOMI: In Fashion” Exhibition At The V&A

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BOSS will sponsor the “NAOMI: In Fashion“ exhibition at the V&A, South Kensington, from June 22, 2024 to April 6, 2025. This major new exhibition is the first to explore the unparalleled 40-year career of supermodel and fashion icon Naomi Campbell. Tickets are now sale.

The exhibition will draw upon Campbell’s own extensive wardrobe of looks from key moments in her career, along with loans from designer archives and objects from the V&A’s collections. BOSS reveals that a full look from the Fall/Winter Runway 2023 collection worn by Naomi in the #BeYourOwnBOSS campaign will be included in the exhibition. The grey wool ensemble was selected by Sonnet Stanfill, Senior Curator, Fashion, V&A, to highlight the significant impact that the supermodel’s synergetic relationship with the brand has had in her groundbreaking career to date.

Since Campbell first appeared in the Fall/Winter 2022 global campaign, BOSS has built on their close connection. The inaugural Naomi x BOSS capsule collection, designed in close collaboration with the supermodel, launched globally earlier this year.

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In addition to the brand’s personal relationship with Campbell herself, the headline sponsorship of ”NAOMI: In Fashion” at the V&A is the latest example of HUGO BOSS supporting exhibitions to foster dialog on current topics in society.

“To have a BOSS look displayed in one of the world’s most renowned cultural institutions is truly a great honor, especially when it highlights the unique and special relationship we have with Naomi. We are incredibly proud to have played such a significant role in her unparalleled career and to be able to support the V&A with this exhibition,“ said Marco Falcioni, SVP of Creative Direction at HUGO BOSS.

Sonnet Stanfill, Senior Curator, Fashion, V&A, said: "The V&A relies on the generosity of its partners, and so we are delighted to have received support from BOSS for this exhibition, enabling us to showcase Naomi Campbell’s exceptional career. We are thrilled to display a striking suit ensemble by BOSS, which encapsulates Naomi Campbell's creative collaboration with the brand.”