Around The World In Style With The Naomi X Boss Travel Capsule Collection

Luxferity, 16.02.2024

Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives her life like a genuine BOSS. Since she first appeared in the Fall/Winter 2022 global campaign, the brand has built on their synergetic relationship and is proud to present Naomi x BOSS, a dedicated capsule collection for sophisticated, contemporary travelers. Designed in close collaboration with the supermodel, the collection plays a major role in the brand’s growth-acceleration strategy in womenswear.

Inspired by Naomi’s fast-paced lifestyle, the capsule includes laid-back, iconic essentials that fit the 24/7 wardrobe of a BOSS – a woman who’s confident, unapologetically herself, and not afraid to make her mark in the world. Combining modern silhouettes with the brand’s signature tailoring, the range contains sophisticated outerwear, adaptable stretch pieces, premium leisure styles, and statementmaking footwear. Featuring luxe fabrications including cashmere, cupro and luxe jersey, the collection is imagined in a palette of almond, black, white with pops of bold purple. The capsule uniquely incorporates innovative technological fabrics, intended to make life a bit easier. It offers practicality without compromising on style, ensuring that every piece serves a purpose beyond just aesthetics.

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“You'll find pieces in the collection that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle - always ready for the next adventure, but never compromising on style. There’s also an anti-crease feature, which means you can be on the move without worrying about wrinkles, and an anti-stress design in the fabric as well.” said Campbell.

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“It's always an honor to work with Naomi. She was very much involved and passionately invested in this project from the get-go. Of course, it was her idea to create a travel-themed collection, drawing on her own experiences, personal tastes, and preferences. She knows what she wants and shared meaningful creative input throughout the development process, mixing the BOSS fashion codes with her own iconic style. We had a lot of fun collaborating, working outside our comfort zones, and leaning on one another for insight with specific design challenges as we brought her unique vision to life through the BOSS lens,” said Marco Falcioni, SVP of Creative Direction at HUGO BOSS.

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To build on Naomi’s well-established philanthropic endeavors, the Naomi x BOSS collection will support charitable initiatives close to the supermodels heart. In the UK, for every unit sold from Naomi x BOSS collection at BOSS stores in UK and on hugoboss.com/uk, the brand will donate one piece of BOSS inventory to Smart Works, with a minimum donation quantity of 1000 units. Smart Works assists women to enter or re-enter the job market by providing them with new clothing for their business wardrobe.

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In the US, between February 15 and February 25 BOSS will donate 20% of sales revenue from Naomi x BOSS capsule in the US to ICON360 - a non-profit organization affiliated with Harlem's Fashion Row. The aim of the organization is to help eradicate the inequities challenging Black designers and the fashion departments of historically Black colleges and universities by providing financial resources and professional development.

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Lastly, in Germany, for every unit sold from Naomi x BOSS collection at BOSS stores in Germany and on hugoboss.com/de, the brand will donate one piece of BOSS inventory to BIWOC* Rising - an organization that supports the social, professional, and economic rights of women, transgender, and non-binary people who are facing intersectional discrimination.

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The collection launched on February 15 globally in BOSS Halo stores and with special pop-ups with key partners including Selfridges, London and Bloomingdales New York, supported by a 360 degree marketing campaign amplified across social media and a large-scale outdoor advertising campaign.

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