Boss Launches “Boss Studio” - A Dynamic Pop-Up Retail Space In Downtown Zurich

Luxferity, 17.11.2023

BOSS opened of a dynamic new pop-up retail space in the heart of Zurich, Switzerland.

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More than just a store, the BOSS Studio reflects the brand´s innovative approach and spirit transforming points of sale into a brand experience. This one-of-a-kind environment is an elevated interpretation of a photo studio turned boutique, with modular furniture that creates a space full of possibilities. It empowers customers to embark on a journey of self-discovery, setting the stage for a series of special events, captivating workshops, and mesmerizing art installations. The new pop-up location will be open for six months, from mid-November 2023 to April 2024, and is set to host monthly retail moments for the local community.

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The BOSS Studio celebrated its grand opening with a next-level party on November 16, 2023, at Bahnhofstraße 79. Local tastemakers, press, and influencers were invited to celebrate the uniqueness of the Swiss city as well as the multi-faceted new retail space. The list of invitees included Larissa and Joel Kiassumba, Kevin Lütolf, Manuela Tatjana Frey and Yael Meier. Former Miss Switzerland and TV Entertainer Christa Rigozzi hosted the event, while local DJane Gina Jeanz set the stage for an evening of dancing with her tunes.