Hugo Boss Brand
THE CHANGE: BOSS Unveils ‘See-Now-Buy-Now’ Pieces Made With Innovative Heiq Aeoniq™ Fabric
Luxferity, 12.09.2023
The BOSS Fall/Winter 2023 Fashion Show in Milan will feature three, “see-now, buy-now” outerwear styles crafted in cutting-edge HeiQ AeoniQ™ fabric that form the limited-edition capsule collection of the brand’s THE CHANGE initiative. The more sustainable fiber is engineered to substitute oil-based filament yarns, such as polyester and nylon. The pieces will be made available for purchase online and in selected BOSS stores just after the BOSS runway show scheduled for Friday, September 22, at 9pm CET, as part of the Milan Fashion week calendar. Customers will be able to learn more about the specific styles and THE CHANGE initiative via a dedicated website at boss.com/thechange.
All three of these exclusive items coolly combine plant-based fibers with high-tech, state-of-the-art construction methods. For menswear, the singular styles include a double-breasted trench coat with a removable belt that can be used to cinch the generous silhouette. This piece is crafted from a 3-layer textile comprised of HeiQ AeoniQ™ fabric bonded with a bio-based, waterproof membrane, while the third, inner layer is a Swiss pima cotton. Its iconic construction includes flap pockets, shoulder tabs, a breast flap, and back vent, making it timeless and modern at the same time. The womenswear selection also features an impressive double-breasted trench made in a regular fit with a removable belt and an outer shell constructed from HeiQ AeoniQ™ fabric, laminated with the same bio-based membrane. The third and final style is a sleek, gender-neutral bomber jacket designed with a relaxed silhouette and dropped-shoulder construction that boasts classic BOSS tailoring elements. Crafted from HeiQ AeoniQ™ fabric and further embellished with trimmings made from environmentally conscious materials, it features light padding derived mostly from recycled silk, welt pockets, cuff and hem adjusters, as well as a concealed, two-way zipper that closes down the front. All of these pieces will be embroidered with a unique series number to indicate their limited-edition nature. Lastly, they will feature a woven label with a QR code where consumers can find more information on THE CHANGE initiative and BOSS’s collaboration with HeiQ AeoniQ™.
HUGO BOSS entered into a long-term strategic partnership with HeiQ AeoniQ, LLC, in 2022, to usher in a more sustainable approach to fashion that contributes to the company’s aims toward climate neutrality within its own area of responsibility by 2030. The brand presented its first polo shirt using HeiQ AeoniQ™ yarn, worn by brand ambassador and Italian tennis star Matteo Berrettini, at the Australian Open in early 2023. A second, limited-edition drop of the collarless polo shirt was later presented at the BOSS Open in Stuttgart in June. This marks the first of many capsule collections that will be created as BOSS continues to collaborate with HeiQ AeoniQ™ and their revolutionary textile.
