Hugo Boss Brand
Boss And Alica Schmidt Go The Distance With New Fall/Winter 2023 Collection
Luxferity, 06.09.2023
Boss And Alica Schmidt Go The Distance With New Fall/Winter 2023 Collection
Building on its successful partnership with Alica Schmidt, BOSS and the German professional athlete have created a versatile selection of pieces that run the gamut from athletic attire to smart ready-to-wear styles. Showcasing new seasonal hues, such as a lush forest green, alongside the signature BOSS color palette of black, white, and camel, the latest capsule collection delivers an assortment of looks covering a broad range of occasions.
Under the creative direction of Trey Laird and his agency Team Laird, the campaign for the latest collection was lensed by Lewis Merrit in a striking showcase that highlights the workout wear developed directly in conjunction with Alica - including tri-colored leggings, tank tops, running shorts and sports bras. While some of these performance pieces are crafted in the iconic BOSS tones and others feature green and brown colorways, all of them were designed to reflect Alica’s unwavering resolve to excel at everything she pursues – on and off the track. In other words, Alica’s vast knowledge and experience with sportswear was crucial to the design of this highly functional assortment with a strong look and feel. In addition to mainstay styles such as joggers, hoodies, sneakers and a cap, this season’s athletic component also features a cropped, zip-up sweatshirt and, matching sweatpants, a black puffer jacket, as well as a functional second-layer jacket available in off-white.
The Fall/Winter 2023 BOSS x Alica Schmidt capsule collection is topped off with elegant, tailored pieces, such as relaxed-fit blazers with matching, oversized trousers, and a form-fitting cropped top. Lastly, the athleisure pieces also include a selection of logo-embellished T-shirts available in black and off-white. Sporty and simultaneously sophisticated with its diverse offering, this eye-catching drop in the ongoing collaboration with Alica Schmidt delivers a modern, practical approach to a 24/7 BOSS lifestyle. Pieces will be available in stores, on boss.com, and through wholesale partners.
