Hugo Boss Brand

BOSS will sponsor the “NAOMI: In Fashion“ exhibition at the V&A, South Kensington, from June 22, 2024 to April 6, 2025.

Lupita Nyong'o wore a bespoke gold-embroidered dress and shoes by BOSS at the official award ceremony of the 74th Berlinale International Film Festival on February 24, 2024.

The #BeYourOwnBOSS campaign marked a turning point for BOSS, and created global momentum through a message encouraging individuals to lead a self-determined life.

Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives her life like a genuine BOSS.

HUGO takes a bold step into the world of sports and announces a new partnership with the Visa Cash App RB (VCARB) Formula One™ Team starting this season.

The empowering #BeYourOwnBOSS campaign champions a self-determined life, driven by confidence, style, and a forward-looking vision.

BOSS is making a stylish return to the slopes with the launch of another BOSS x Perfect Moment capsule, uniting technical expertise with fashion-forward flair.