Hugo Boss Brand

With a focus on craftmanship and the rich, sumptuous texture of the pieces, the campaign stars BOSS ambassador and collaborator David Beckham.

Style and sporting savoir-faire combine in this collection, which is designed for athletes and enthusiasts alike.

BOSS announced the launch of BOSS SELECTED BY BECKHAM, curated by David Beckham, a true global figure in both sports and fashion.

Boss hangs up the corporate suit to head “Out Of Office” for its Spring/Summer 2025 fashion show in Milan.

Naomi x BOSS marks the second chapter in this iconic collaboration, tailored for those who never compromise on comfort or elegance.

David Beckham makes his first appearance as part of his strategic partnership and multi-year collaboration with Boss.

BOSS will sponsor the “NAOMI: In Fashion“ exhibition at the V&A, South Kensington, from June 22, 2024 to April 6, 2025.