Hugo Boss Brand

David Beckham stars in the new BOSS underwear campaign, as the brand launches its BOSS ONE Bodywear collection, directed by legendary fashion photography duo, Mert and Marcus.

With a focus on craftmanship and the rich, sumptuous texture of the pieces, the campaign stars BOSS ambassador and collaborator David Beckham.

Style and sporting savoir-faire combine in this collection, which is designed for athletes and enthusiasts alike.

BOSS announced the launch of BOSS SELECTED BY BECKHAM, curated by David Beckham, a true global figure in both sports and fashion.

Boss hangs up the corporate suit to head “Out Of Office” for its Spring/Summer 2025 fashion show in Milan.

Naomi x BOSS marks the second chapter in this iconic collaboration, tailored for those who never compromise on comfort or elegance.

David Beckham makes his first appearance as part of his strategic partnership and multi-year collaboration with Boss.