Hugo Boss Brand

HUGO is set to create a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld: a 3D printing shoe producer out to democratize the footwear industry.

S.COUPS, Ashley Graham, Khaby Lame, Alton Mason, and Keith Powers wore custom BOSS tailoring looks to the fashion event of the year.

Start your engines: Boss launches new Boss x Aston Martin capsule at Shanghai Halo store ahead of 2025 Chinese Grand Prix™ .

David Beckham stars in the new BOSS underwear campaign, as the brand launches its BOSS ONE Bodywear collection, directed by legendary fashion photography duo, Mert and Marcus.

With a focus on craftmanship and the rich, sumptuous texture of the pieces, the campaign stars BOSS ambassador and collaborator David Beckham.

Style and sporting savoir-faire combine in this collection, which is designed for athletes and enthusiasts alike.

BOSS announced the launch of BOSS SELECTED BY BECKHAM, curated by David Beckham, a true global figure in both sports and fashion.