Hugo Boss Brand
Boss X Steiff Introduce A Luxurious Holiday Capsule Infused With Teddy-Bear Charm
Luxferity, 20.11.2025
This winter, two icons of German craftsmanship join forces to bring warmth, style, and a touch of playful nostalgia to the festive season. The new BOSS x Steiff Holiday Capsule Collection 2025 merges the unmistakable elegance of BOSS with the timeless charm of Steiff’s beloved teddy bears, complete with the signature “Button in Ear.”
Nova Baseball Cap 3d Embroidered Logo White
A Celebration of Craftsmanship and Contemporary Luxury
At the heart of this inspiring capsule lies a curated selection of menswear, womenswear, and kidswear, crafted from plush, cozy materials in refined cream and brown tones. From teddy-textured coats and jackets to hoodies, beanies, gloves, ultra-soft shirts, T-shirts, sweatshirts, socks and more — each piece serves as a stylish homage to Steiff’s heritage.
BOSS accessories and footwear, including the Ariell bag and Gary sneakers, have been reimagined with plush accents and elevated materials, creating a luxurious and irresistibly soft wearing experience. The result is a balance of premium design and tactile comfort — a signature hallmark of both houses.
Award Messenger Bag Italian Leather Navy Blue
Collectible Teddy Bears: Icons, Reimagined
The magic continues with exclusive new editions of Steiff’s legendary teddy bears, each designed to spark joy, nostalgia, and collectible appeal.
Highlights include:
• a plush teddy in soft cream
• a collector’s bear crafted from brown mohair
• an exclusive black mohair collector’s bear available only to HUGO BOSS XP Members
• two teddy-bear bag charms — one in brown and one in black (XP Member exclusive)
These limited-edition pieces beautifully bridge the worlds of high fashion and heirloom keepsakes.
James Aviator Sunglasses (Rose Gold / Brown)
The 2025 Holiday Campaign: A Festive World Comes to Life
The BOSS x Steiff capsule takes center stage in the BOSS Holiday Campaign 2025, starring:
- Khaby Lame
- Amelia Gray
- Singer-songwriter Khalid
Under the creative direction of Trey Laird and Team Laird, the campaign video follows Lame and Gray — dressed in looks and accessories from the capsule — as they explore a dazzling festive universe filled with stylish gifts and seasonal surprises. Khalid’s warm and playful narration adds an emotional thread that ties the story together.
Matteo Double Tour Bracelet Blue / White / Red
Future-Forward Creativity: AI-Enhanced Social Content
To bring the spirit of the collaboration to social media, BOSS partnered with Meta, Right Agency, and generative AI artists Humainmade and Denis Larzilliere to create 22 exclusive video and image assets. These AI-enhanced reinterpretations animate the BOSS x Steiff teddy bears in whimsical, festive scenes designed specifically for Meta’s Reels format.
Award 4-in-1 Messenger Bag Italian Leather Blue
Additional digital activations include:
- an immersive Snapchat interactive lens featuring the iconic teddy bears
- the first-ever BOSS x Steiff Bitmoji collection, enabling users to dress their avatars in key pieces from the capsule and share their looks with friends
Together, these experiences elevate the campaign’s engagement across platforms and celebrate a new era of fashion-driven digital storytelling.
Andrea Bracelet Woven Leather Black
In-Store Immersion: A Festive Showcase
Selected BOSS stores and pop-up locations around the world will showcase the BOSS x Steiff capsule through large-scale, festive visual merchandising installations — creating an immersive holiday atmosphere for customers and collectors alike.
Award Clip Card Holder Italian Leather Navy Blue
Availability
The BOSS x Steiff Holiday Capsule Collection 2025 is available:
• online at boss.com and steiff.com
• in selected BOSS stores worldwide
Giorgio Bracelet Italian Leather Black
