Hugo Boss Brand
Hugo X Ljubav Fall/Winter 2023 Streetwear Collaboration Presented By Breuninger
Luxferity, 30.10.2023
Hugo X Ljubav Fall/Winter 2023 Streetwear Collaboration Presented By Breuninger
HUGO, Ljubav and Breuninger, three brands deeply rooted in the southwest of Germany, jointly launch a contemporary streetwear capsule collection. The styles pay homage to pop culture, shared memories and their Swabian DNA.
HUGO always keeps its finger on the pulse with its stylish collections and strives to collaborate with dynamic partners who share the same core values and goals. This capsule of casual looks, designed together with Ljubav, perfectly embodies the ethos of the brand: the authenticity, original ideas and individualism from the #HUGOYourWay campaign are also expressed here.
The Ljubav brand was launched by German rapper RIN. The creative streetwear brand is inspired by his distinctive and versatile style and, just like HUGO, stands for self-expression through fashion that surprises with unexpected details and ironic touches.
Breuninger, one of the leading multichannel department stores in Europe, has initiated this cooperation. The launch is held here and the exclusive all-gender capsule collection is sold - the numerous styles can be individually combined with each other. These include white T-shirts, black, white and brown sweatshirts with impressive HUGO and Ljubav logo artwork in a graphic look, and an all-black single-breasted suit in an oversized fit that impresses with its perfect cut thanks to HUGO's tailoring expertise. On it, a patch in HUGO signature red with the HUGO x LJUBAV logo is reminiscent of a pocket square.
Felix Lobrecht, stand-up comedian, podcast host and good friend of RIN, is the face of the campaign. In it, the styles of the special capsule collection are brought to life in front of cheerful scenes of a typical fair, radiating irrepressible joy, carefree spirit and freedom.
In keeping with the style of the campaign, the launch of the HUGO x LJUBAV collection took place on October 28 with a fair at Breuninger in Stuttgart. For visitors, nostalgic fairground classics such as ring toss, a wheel of fortune, a basketball throwing machine and various arcade games evoked memories of childhood and all-around happy visits home. Those who took part in all the activities have a chance to win a great prize: a personalized T-shirt.
The exclusive limited edition capsule is available at Breuninger flagship stores (Düsseldorf, Munich, Stuttgart) and on breuninger.com, ljubaveurope.com and hugo.com. Prices range from €49.95 for a Tshirt to €299 for the jacket.
