Hugo Boss Brand
Introducing Boss Ski: A Bold Statement On The Slopes
Luxferity, 13.11.2024
As the ski season begins, BOSS is ready to make a bold statement on the slopes. Further cementing its connection with the world of snow sports, and offering a 24/7 lifestyle wardrobe that exemplifies the pinnacle of modern sophistication, the brand is launching a dedicated BOSS Ski capsule. Style and sporting savoir-faire combine in this collection, which is designed for athletes and enthusiasts alike. It comprises high-performance pieces and luxurious ready-to-wear, shoes, and accessories – a full alpine wardrobe that will take wearers from the snowy inclines to their après-ski plans.
Tao
In the skiwear offering, technical fabrics and functional details provide comfort and protection from the elements. Ski jackets and matching pants for men and women, along with women’s jumpsuits, are crafted from water-repellent materials and boast an array of performance-geared features – from snow guards and sealed seams to adjustable cuffs and insulating fleece-bonded linings.
m-40 Snow White On Block Bracelet
The capsule’s après-ski component promises to keep every BOSS cozy with soft, relaxed layering pieces and coordinating accessories. It includes hoodies, knitwear, socks, a beanie, and a scarf, and padded boots. Rounding off the selection, a pillowy puffer jacket and sleek, heat-trapping gender-neutral base layers provide extra warmth in the coldest climates.
Nova Baseball Cap 3d Embroidered Logo White
All BOSS Ski pieces are presented in the brand’s signature color palette of black, white, and camel, and a number of styles feature a snowflake patch that has been specially designed for the capsule. Further strengthening its ties with the skiing world, BOSS will return as Presenting Partner of the Hahnenkamm Races, taking place from January 24-26, 2025, in Kitzbühel, Austria.
Passage De Drake Ice White
As the brand of choice for fashion lovers and sports fans alike, BOSS will have a bold presence at various touchpoints throughout the event, tapping into the thrills, energy, and competitive spirit of sports while spotlighting the uplifting mantra of “Be Your Own BOSS.”
m-40 Snow White On Horizon Strap
The BOSS Ski capsule is available from November 13, 2024, at selected BOSS stores and at boss.com. The prices vary from € 29,95 to € 1,100.00.
Award Backpack Italian Leather Black
