Hugo Boss Brand
Hugo Forward Launches Innovative 3D-Printed Loafer With Zellerfeld
Luxferity, 17.07.2025
In its latest example of going its own way, HUGO is set to create a first-of-its-kind, fully 3D-printed loafer in collaboration with Zellerfeld: a 3D printing shoe producer out to democratize the footwear industry.
The smart silhouette of the HUGO FORWARD x Zellerfeld loafer bridges classic tailoring with the radical printed future of footwear. Designed with sharp lines and architectural precision, it reimagines the traditional loafer for a generation that values both utility and bold design. Printed to order at Zellerfeld’s automated facility in Hamburg, each pair is made from a single recyclable material.
Award Backpack Italian Leather Black
Available in beige, black, red, orange, or blue, it debuts a new crepe inspired sole texture rooted in footwear heritage and reinterpreted through digital manufacturing. Fit is personalized using Zellerfeld’s foot scan technology, generating a unique profile for each customer and continuously improving with every order. At the core of the design is a world-first for footwear: a fully printed closure system with no stitching, glue or added parts, delivering lockdown and adjustability through structure alone. Printed through Zellerfeld’s proprietary software and hardware, the HUGO FORWARD x Zellerfeld loafer eliminates the need for inventory, traditional sizing and waste, offering a glimpse at what footwear can become: custom fitted, circular, created in hours and unlike anything before.
The HUGO FORWARD x Zellerfeld loafer joins a growing stable of innovative pieces introduced under the HUGO FORWARD banner: a platform showcasing HUGO’s innovative, technology-driven approach to design. HUGO FORWARD pieces are carving a path of transformational exploration, following the mantra, “You’ve got to keep moving to stay ahead of the game,” underscoring the brand’s commitment to a better fashion industry.
Nova Baseball Cap 3d Embroidered Logo Navy Blue
This highly exclusive shoe debuted on the runway at Taiwanese brand NAMESAKE’s Paris Fashion Week show on June 29. The HUGO FORWARD x Zellerfeld loafer will also appear styled with NAMESAKE looks in the brand’s upcoming lookbook.
In a street style shoot conducted during the buzz of Paris Fashion Week, HUGO styled the new shoe with hand-picked looks from the HUGO Fall/Winter 2025 collection. A standout among Zellerfeld’s current library of sneaker-focused 3D-printed footwear designs, the HUGO FORWARD x Zellerfeld loafer demonstrates a strong tie-in with HUGO’s current focus on youthful, modern, versatile tailoring.
Award Messenger Bag Italian Leather Navy Blue
The HUGO x Zellerfeld loafer will be available exclusively on-demand on zellerfeld.com, with in-store installations promoting the shoe exclusively at HUGO stores in Amsterdam and Milan.
