Hugo Boss Brand
David Beckham Stars In New Boss One Bodywear Campaign
Luxferity, 04.02.2025
David Beckham Stars In New Boss One Bodywear Campaign
David Beckham stars in the new BOSS underwear campaign, as the brand launches its BOSS ONE Bodywear collection, directed by legendary fashion photography duo, Mert and Marcus.
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"The launch of the BOSS ONE Bodywear collection marks another milestone and a new chapter in our long-term strategic partnership with David Beckham. It is also a testament to our joint dedication to style and excellence. Bodywear is an iconic product group, and with this campaign, we aim to inspire customers and fans of the brand worldwide more than ever," says Daniel Grieder, CEO of HUGO BOSS.
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The BOSS ONE Bodywear collection consists of premium-quality men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white hues. Crafted from a figure-hugging blend of cotton and elastane, the selection offers all-day comfort and confidence.
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The campaign, designed by the Team Laird agency, sees Mert and Marcus apply their distinctive cinematic style to breathtaking video and stills of Beckham, whom we see pulling up in a classic sportscar and entering a New York City warehouse apartment.
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On screen, Beckham invites the viewer in as he returns home for the day, to the pulsing beat of the anthemic “In the Air Tonight.” Brace for boldness and an element of surprise as Beckham reveals the new black BOSS ONE Bodywear trunk.
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“I once said that my bodywear modelling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” said David Beckham. “The new BOSS One collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”
