Alaïa Boutique Soho New York, New York

For the Winter-Spring Alaïa collection, Pieter Mulier investigates and celebrates the inherent contradiction at the heart of the Maison Alaïa, a tension between control and release.

Created in partnership with Picasso Administration, these six exceptional dresses are shaped like Picasso's Tanagras.

Alaïa meets Soho once again. An iconic district, where Azzedine Alaïa first opened a space in America; launching Alaïa’s global success in the 80s.

Shot by Tyrone Lebon at Sterling Ruby Studio, in Los Angeles Kaia becomes the incarnation of the Alaïa woman.

The Summer-Fall 2023 collection by Pieter Mulier is an exploration of the meaning of Alaïa - its anatomy, its psychology, its soul.

A mix of pure leather and straw. Inspired by sculptural geometry and the warm color of the sand.

For the Winter-Spring Alaïa collection, Pieter Mulier explores time not as an abstract concept but a material notion - its signs and signifiers, its reflections through fashion. Making time.

Shot by Tyrone Lebon the campaign for the Summer Fall 2023 collection took place at Pieter Mulier’s home, in Antwerp, in the same space where the show was presented in January.

With the Archetypes, Pieter Mulier sublimates and reinterprets Alaïa’s timeless design philosophy: sculptural shapes, noble materials, signatures inspired by the codes of the Maison.

Long-time friend of the house, Gisele Bündchen stars in the new Alaïa Winter Spring 2024 campaign.

This collection is about simplicity and purity, about less meaning more - about intimacy, about reducing to an essence, about finding a freedom and invention in that.

Captured by Sam Rock and embodied by Loli Bahia, the Summer Fall 2024 Archetypes unveil a whole repertoire of Alaïa essentials.

With the Winter Spring 2025 Archetypes, Pieter Mulier drives the Maison further into its new chapter, redefining and reinterpreting the emblematic Alaïa silhouettes and philosophy.