Alaïa Brand
Alaïa Presents Its New Winter Spring 2025 Campaign
Luxferity, 21.02.2025
Purity. This core concept within Pieter Mulier’s vocabulary for Alaïa defines the very essence of the Winter Spring 25 campaign.
Bubble Gum Big Bang Handbag
Daria Werbowy stars in these images, shot by Tyrone Lebon with a small crew in an ethereal Miami space.
Silver Moneta Necklace With Natural Coin Pearl
“Daria is the perfect extension of the show at the Solomon R. Guggenheim Museum. With her powerful sensuality that emanates effortlessly, she embodies this collection like no one else. She is the ultimate woman,” explains Pieter Mulier.
Sergio Bracelet Black
Much like Frank Lloyd Wright’s architecture, Daria personifies a beauty that transcends time. In the intimacy of Tyrone Lebon’s images, she radiates an intense, raw, and timeless sensuality.
Blue Sky Big Bang Handbag
In this minimal space, bathed in natural light, Daria’s magnetic presence shapes the decor. Her aura illuminates the campaign: sculptural and devoid of any artifice, her curves animate Pieter Mulier’s collection.
Plissé - Pearl White
She is the Alaïa woman in all her freedom. More sublime than ever in her sheer simplicity.
Rubis Big Bang Handbag
Like the collection itself, Alaïa’s Winter Spring 25 campaign is all about finding power in absolute purity.
Blossom Convertible Earrings With Turquoise
Gold Blossom Ring With Carved Mother Of Pearl
Space Big Bang Handbag
