Alaïa Boutique Marignan Paris, Paris
Store news
Alaïa Launches Its New Winter Spring 2025 Archetypes Campaign
Brand newsWith the Winter Spring 2025 Archetypes, Pieter Mulier drives the Maison further into its new chapter, redefining and reinterpreting the emblematic Alaïa silhouettes and philosophy.
Alaïa Summer Fall 2024 Archetypes
Brand newsCaptured by Sam Rock and embodied by Loli Bahia, the Summer Fall 2024 Archetypes unveil a whole repertoire of Alaïa essentials.
Alaïa Presents its New Summer-Fall 2024 Collection
Brand newsThis collection is about simplicity and purity, about less meaning more - about intimacy, about reducing to an essence, about finding a freedom and invention in that.
Alaïa Presents Its New Winter Spring 2024 Campaign Starring Gisele Bündchen
Brand newsLong-time friend of the house, Gisele Bündchen stars in the new Alaïa Winter Spring 2024 campaign.
Alaïa WS24 Archetypes
Brand newsWith the Archetypes, Pieter Mulier sublimates and reinterprets Alaïa’s timeless design philosophy: sculptural shapes, noble materials, signatures inspired by the codes of the Maison.
Alaïa Launches Its New Campaign For The Summer Fall 2023 Collection
Brand newsShot by Tyrone Lebon the campaign for the Summer Fall 2023 collection took place at Pieter Mulier’s home, in Antwerp, in the same space where the show was presented in January.
Alaïa Presents Its New Winter-Spring 2024 Collection
Brand newsFor the Winter-Spring Alaïa collection, Pieter Mulier explores time not as an abstract concept but a material notion - its signs and signifiers, its reflections through fashion. Making time.