Alaïa Launches Its New Winter Spring 2025 Archetypes Campaign

Luxferity, 09.12.2024

With the Winter Spring 2025 Archetypes, Pieter Mulier drives the Maison further into its new chapter, redefining and reinterpreting the emblematic Alaïa silhouettes and philosophy.

Silver Pearl Moneta Clip-on Earrings

Captured by David Sims on models Alix Bouthors, Mona Tougaard and FeiFei Sun, this collection embodies the very soul of Alaïa—a meeting point between the iconic and the innovation.

Move Noa Full Pavé Bangle

Women's Bracelets

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Building upon the language established in the Summer Fall 2024 show, this collection reflects the spirit of continuity while introducing elements that infuse movement into timeless shapes. Tailored cuts, hooded looks, body-hugging coats, and asymmetrical forms are enhanced by intricate details. Draped jersey, spiral snaps along the body, and fringed edges create a new visual dynamic.

Pendant Manta

Women's Jewelry

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The Winter Spring 2025 Archetypes explore innovative forms, unveiling a wardrobe where core silhouettes—signature curved lines, denim, and second-skin garments—are reinvented through the Maison’s unique techniques.

Jellyfish Pendant

Women's Jewelry

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Each design, with its patterns, echoes Alaïa’s savoir-faire in knitwear, treatments, and embellishments, integrated into the archetypal selection of essentials and accessories.