Alaïa Brand

Alaïa’s boutique at 139 New Bond Street unveils a new intimate space where the latest creations of the House blend with a unique selection of artworks and design pieces.

Captured by Sam Rock and embodied by Loli Bahia, the Summer Fall 2024 Archetypes unveil a whole repertoire of Alaïa essentials.

This collection is about simplicity and purity, about less meaning more - about intimacy, about reducing to an essence, about finding a freedom and invention in that.

Long-time friend of the house, Gisele Bündchen stars in the new Alaïa Winter Spring 2024 campaign.

With the Archetypes, Pieter Mulier sublimates and reinterprets Alaïa’s timeless design philosophy: sculptural shapes, noble materials, signatures inspired by the codes of the Maison.

Alaïa announced a special partnership with the iconic Parisian flea market Paul Bert Serpette, within “Les Puces de Saint-Ouen”.

Shot by Tyrone Lebon the campaign for the Summer Fall 2023 collection took place at Pieter Mulier’s home, in Antwerp, in the same space where the show was presented in January.