Alaïa Brand

Alaïa announced a special partnership with the iconic Parisian flea market Paul Bert Serpette, within “Les Puces de Saint-Ouen”.

Shot by Tyrone Lebon the campaign for the Summer Fall 2023 collection took place at Pieter Mulier’s home, in Antwerp, in the same space where the show was presented in January.

For the Winter-Spring Alaïa collection, Pieter Mulier explores time not as an abstract concept but a material notion - its signs and signifiers, its reflections through fashion. Making time.

A mix of pure leather and straw. Inspired by sculptural geometry and the warm color of the sand.

This collaboration echoes Alaïa’s unique history — a house where fashion and creation always meet art and beauty.

The Summer-Fall 2023 collection by Pieter Mulier is an exploration of the meaning of Alaïa - its anatomy, its psychology, its soul.

Shot by Tyrone Lebon at Sterling Ruby Studio, in Los Angeles Kaia becomes the incarnation of the Alaïa woman.