Alaïa Brand

A new Home for Alaïa in Paris.

Purity. This core concept within Pieter Mulier’s vocabulary for Alaïa defines the very essence of the Winter Spring 25 campaign.

With the Winter Spring 2025 Archetypes, Pieter Mulier drives the Maison further into its new chapter, redefining and reinterpreting the emblematic Alaïa silhouettes and philosophy.

Alaïa’s boutique at 139 New Bond Street unveils a new intimate space where the latest creations of the House blend with a unique selection of artworks and design pieces.

Captured by Sam Rock and embodied by Loli Bahia, the Summer Fall 2024 Archetypes unveil a whole repertoire of Alaïa essentials.

This collection is about simplicity and purity, about less meaning more - about intimacy, about reducing to an essence, about finding a freedom and invention in that.

Long-time friend of the house, Gisele Bündchen stars in the new Alaïa Winter Spring 2024 campaign.