Alaïa Brand

Showing this Winter-Spring Alaïa collection in New York came about for two reasons: opportunity, and obsession.

This Alaïa collection began with thoughts of history, of geography, of sculpture, and always of women. They are all part of the clothes, within them.

A new Home for Alaïa in Paris.

Purity. This core concept within Pieter Mulier’s vocabulary for Alaïa defines the very essence of the Winter Spring 25 campaign.

With the Winter Spring 2025 Archetypes, Pieter Mulier drives the Maison further into its new chapter, redefining and reinterpreting the emblematic Alaïa silhouettes and philosophy.

Alaïa’s boutique at 139 New Bond Street unveils a new intimate space where the latest creations of the House blend with a unique selection of artworks and design pieces.

Captured by Sam Rock and embodied by Loli Bahia, the Summer Fall 2024 Archetypes unveil a whole repertoire of Alaïa essentials.