Alaïa Brand


Alaïa Winter Spring 26 Archetypes: The Art Of Sculptural Femininity

Luxferity, 20.11.2025

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Alaïa’s Winter Spring 26 Archetypes collection redefines the essence of the Maison, offering a refined exploration of sculptural elegance and architectural construction. Under Pieter Mulier’s visionary direction, the collection embodies the strength, vulnerability, and raw beauty of the modern Alaïa woman.

Alaïa Winter Spring 26 Archetypes: The Art Of Sculptural Femininity

Rooted in the Maison’s timeless codes, Archetypes presents a curated wardrobe where sculptural volumes meet pure lines. Signature silhouettes—from leather coats with fur cuffs to vinyl pieces that hug the body like a second skin—showcase Alaïa’s extraordinary savoir-faire. Lustrous sequins, animal prints, and emblematic accessories complete a collection that seamlessly balances power and intimacy.

Alaïa Winter Spring 26 Archetypes: The Art Of Sculptural Femininity

A New Visual Language

The campaign, captured by Shayne Laverdière, introduces a dynamic, immersive visual experience. Through a series of videos, viewers encounter the garments in motion, revealing their architectural construction from every angle. Each frame becomes a 360-degree study of the Alaïa silhouette, emphasizing not only the craftsmanship but also the personalities, expressions, and skin of the models themselves.

More than a fashion presentation, the campaign is a celebration of women, epitomizing Pieter Mulier’s vision of femininity—a delicate equilibrium between resilience and vulnerability.

Alaïa Winter Spring 26 Archetypes: The Art Of Sculptural Femininity

An Immersive Digital Experience

Coinciding with the collection, Alaïa unveils its new website, a refined digital space that mirrors the Maison’s spirit: bold, timeless, and pure. Designed as an extension of the luxury experience, the website allows visitors to explore the Archetypes collection and Alaïa’s world with unprecedented intimacy and elegance.

This dual launch—collection and digital platform—marks a new chapter for Alaïa, merging the tactile artistry of haute couture with a contemporary digital narrative.

Alaïa Winter Spring 26 Archetypes: The Art Of Sculptural FemininityAlaïa Winter Spring 26 Archetypes: The Art Of Sculptural Femininity

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