Kaia Gerber Stars In The Winter Spring 23 Alaïa Campaign

Kaia Gerber stars in the Winter Spring 23 Alaïa campaign.
Shot by Tyrone Lebon at Sterling Ruby Studio, in Los Angeles
Kaia becomes the incarnation of the Alaïa woman.

Sexy, powerful, desirable.
Like an icon of Hollywood’s Golden Age.
She remains herself nonetheless.
A pure beauty, modern and fascinating.
Natural and glamour.

Her silhouette recalls another icon.
Her mother, Cindy Crawford.
A close friend of Azzedine Alaïa and legendary model.
From mother to daughter,
This timeless bond
Echoes Alaïa’s unique family spirit.
The strong link between the past and the future of the house.

“Kaia wanted to shoot in Los Angeles, in a family environment. I immediately thought of the studio of the artist Sterling Ruby, a close friend. I admire his work and have always been inspired by him”, explains Pieter Mulier.

In the refined and rough setting of Sterling Ruby’s studio,
the beauty of Kaia becomes even more dazzling.
Captured by a small crew — only six people around her
Kaia appears more radiant than ever
Combining pure joy and exquisite attraction.

Every detail sublimates Pieter Mulier's creations and his unique approach to clothes at Alaïa.
The colors — sensational red, bright white and deep black.
The materials — denim, knit, satin and silk.
The cuts — which exalt the natural forms of Kaia's body.

Some shots reveal the essentials of the WS23 collection.
Le Babel, a new bag
Inspired by the famous spiral dress, hanging from one of Sterling Ruby’s sculptures.
A new version of Le Papa, Alaïa’s iconic bag, unveiled with new details:
a gold chain and an extra handle which offers a new way to carry it.
And on Kaia herself, the Cabaret shoes
A sculptural heel, a celebration of the feminine body.

“Kaia fascinates me because she never stops evolving”, says Pieter Mulier.
“She embodies beauty but also intelligence, movement, and empowerment.
Everything that sublimates her unique strength.
Everything that makes the Alaïa woman sexy and free”.