Bulgari Boutique Geneva, Geneva

Shedding its skin for three quarters of a century, Bulgari Serpenti celebrates its 75th Anniversary in 2023.

The Octo Roma opens a new chapter in its legacy, elevating any attire with its impeccable flair.

With the 2023 Brand Campaign, Bulgari continues its unending quest for magnificence, capturing the hidden wonders and unique emotions that make every day extra-ordinary.

Bulgari showcases the pinnacle of High Jewelry by retracing an imaginary trip across the Mediterranean Sea.

What better material than marble to express the distinctness of Bulgari and dare the Roman brand to transform a watchmaking feat into an artistic masterpiece?

The Roman Jeweller of Precious Skins introduces a new universal icon inspired by the timeless elegance of the Eternal City.

Driven by its time-honored goldsmithing tradition, Bulgari lifts the ancient Roman craft to the level of a modern art form.

Serpenti Misteriosi Cleopatra shines at the Grand Prix D’Horlogerie de Geneve by winning the prestigious Jewellery award.

The Divas’ Dream Peacock legacy unfolds further with new interpretations embracing marquetry.

At the Gran Turismo World Series Finals in Barcelona, Bulgari made not one but two spectacular reveals.

Bulgari, the magnificent Roman High Jeweller, announced the reopening of its St. Moritz boutique, the very first Bulgari store in Switzerland, opened in 1906.

Bulgari and Save The Children celebrate 15 years of a successful partnership with the launch of a new custom made necklace and the #Withmewithyou campaign.

Octo Finissimo in three Limited Editions dedicated to the Mastery of Trompe L’oeil featuring ingeniously designed blends of art, technique, and freehand drawing.

The very first artistic collaboration on the Serpenti Tubogas collection celebrates the fleeting splendor of nature, a theme dear to Japanese architect Tadao Ando.

In 2024 Bvlgari elevates the contemporary elegance of the Bvlgari Aluminium by exploring three new creative horizons.

The Roman Jeweler unveils to the world “Aeterna”, the new High-End collection, paying tribute to the Maison’s 140th anniversary and to its ability to reinvent itself.

Bvlgari unveils its new magnificent brand campaign starring global ambassadors Anne Hathaway, Zendaya and Liu Yifei: An ode to personal renewal through endless rebirths.

Born under the sign of exquisite craftsmanship, the BVLGARI Fall-Winter 2024 Women’s Eyewear Collection expresses the sense of freedom beyond time and space.

Bvlgari Aluminium GMT X Fender® Limited Edition: A tribute to craftsmanship and emotion.

Bvlgari, the Jeweller of Time, transforms the iconic Serpenti Pallini through the magic of the Piccolissimo calibre, a miniature mechanical heart.

The new Octo Roma watches play tritone intervals, created by Bvlgari in collaboration with the Italian-Swiss conductor Lorenzo Viotti.

"A watch that speaks of time not as a measurement but as a space shaped by a metaphysical concept." - Laurent Grasso