Art Of Gold At LVMH Watch Week 2026

Art Of Gold At LVMH Watch Week 2026

Every year, LVMH Watch Week becomes the global stage where Swiss precision meets haute couture gold. In 2026, the spotlight shines luminously on Bvlgari — a Maison that marries Roman creative soul with Jura watchmaking mastery.

“A Celebration Of Swiss Excellence And Creative Passion”

“I am immensely proud that LVMH Maisons — including Bvlgari, TAG Heuer, Zenith, Hublot, Tiffany & Co., La Fabrique du Temps and L’Epée — are uniting for LVMH Watch Week,” affirmed Jean-Christophe Babin, CEO of Bvlgari and LVMH Watch Division. This annual pre‑season unveiling continues the group’s devotion to legacy and innovation, ushering in the year with rich mechanical evolutions and icons reinvented with creative audacity.

For context on LVMH’s grand tradition of horological collaboration and creativity, revisit our retrospective on the inaugural LVMH Watch Week and its blossoming legacy in luxury culture.

Mastery Of Metals And Mechanics

At the core of Bvlgari’s presentation is a leitmotif of gold — not merely as precious content but as artistic medium. The new pillars of the collection reflect Italian aesthetics refined through Swiss mechanical prowess:

• Maglia Milanese Monete — a secret watch elevated by ancient coin artistry and supremely supple Milanese mesh.
• Tubogas Manchette — a gemstone‑animated cuff that evokes the geometric boldness of the 1970s.
• Serpenti Seduttori Automatic — a refreshed expression of sinuous femininity.
• Lvcea Notte di Luce — an Urushi lacquer marvel, where lacquer and mother‑of‑pearl dance in a play of light.

Maglia Milanese Monete: A Textile Of Time

Bvlgari’s Maglia Milanese Monete integrates Renaissance‑origin Milanese mesh with the hallowed aesthetic of ancient Roman coinage. Crafted in rose gold, the secret watch embodies supple geometry that is both historical and entirely contemporary — a duality reminiscent of the “Time Is A Jewel” ethos. 

Tubogas Manchette: Chromatic Brilliance

With nearly 12 carats of diamonds and a kaleidoscope of gemstones — citrine, rubellite, topaz, and more — the new Tubogas Manchette translates the swagger of 1970s design into a wearable Baroque tapestry. The Silky gold coils flow across the wrist with jewel‑rich charisma, a testament to Bvlgari’s mastery of gemsetting and form.

Serpenti Seduttori Automatic: Refined Reinvention

Icons evolve. First introduced in 1948, Serpenti remains a potent symbol of allure and rebirth. The latest Seduttori Automatic variations harness the Lady Solotempo BVS100 calibre, a feather‑light yet robust movement that harmonises technical excellence with sculptural elegance. Whether in verdant malachite or diamond‑set sophistication, the Serpenti continues to redefine watchmaking poise. 

Lvcea Notte Di Luce: The Art Of Light

The new Lvcea Notte di Luce dials celebrate decades‑old Japanese Urushi lacquer and Raden inlay, each piece requiring over 60 days of meticulous creation. Born in the Kyoto atelier of master Yasuhiro Asai, these luminous canvases capture and reflect light with enchanting depth — a poetic reminder that time and art are inseparable.

"Maglia Milanese Monete, Tubogas Manchette, Serpenti Seduttori Automatic and Lvcea Notte di Luce are new chapters of a single story — that of a jeweller‑watchmaker celebrating its origins through constant reinvention."

This year’s LVMH Watch Week stands as a testament to how haute horlogerie continues to expand in both craft and storytelling. Bvlgari’s contributions not only pay homage to history but also serenade the future of fine timepieces — making this a hallmark moment for collectors and aesthetes alike.