Etro Boutique Rome, Rome

ETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.

The collection, including a travel bag, a backpack and a necessaire, are characterized by the iconic Paisley print and are decorated with black and red stripes.

Channeling a non-conformist and independent aesthetic, Veronica Etro explores the universes of Rudolf Nureyev and Jimi Hendrix, artists sharing the same free-spirited, rebellious attitude.

The “Travelling in a Joyful State of Grace” collection wants to be a tribute to Franco Battiato, a man, a musician, an artist and a thinker.

Today, ETRO launches EARTHBEAT, the new chunky sneaker with an eccentric and innovative design.

For the Spring Summer 2022 season ETRO enters a new phase, in the spirit of an exciting optimism and a vibrant strength.

ETRO and Harris Reed launched together a limited capsule collection of silk genderless blouses.

This line, characterized by the iconic Paisley fabric combined with an exclusive crown inspired decoration, marks the meeting between heritage and contemporary creativity.

Etro introduces the new "Boho Butterfly" collection designed in collaboration with Ginori 1735.

The magic of the festive season, the alluring seduction of the night, and the energy of togetherness inspire the ETRO 2021 Holiday Campaign "ZODIACS UNDER THE SIGN OF ETRO".

The collection itself is a journey: sidereal and Nordic, crystalline and vibrant, undertaken by a platoon of young men in the making, who face the adventure of life with a book in their pocket.

To celebrate Valentine’s Day, ETRO launches the new “LOVE HATS” Capsule Collection featuring a selection of bucket styles inspired by love.

The images of the campaign portray individuals, alone and in groups, capturing the uniqueness of each one through colored, almost psychedelic, lights.

This season Veronica Etro brings the Etro ethos in contact with the elements: the concrete jungle and the wild landscape, without distinctions.

ETRO launched the new bag CROWN ME FLAP in the Liquid Paisley version, featuring a contemporary take on the iconic Paisley, in a fresh and vibrant color palette.

Etro celebrates Mother's Day with a new handbag line-up characterized by exclusive motifs and a kaleidoscope of colors.

ETRO celebrates the iconic Liquid Paisley print with a calendar of special events unveiled in Capri last weekend across several cities and exclusive resort destinations.

This collection, presented by verses sent into the ether and recited over the telephone, celebrates poetry as a utopia made true and a way of shaping inner chaos.

ETROPÌA - a journey across reality and imagination in search of our own individuality.

Etro celebrates the holiday season with a unique selection of fragrances epitomizing the House’s artisanal and artistic mastery and established expertise in the realm of perfumes.

ETRO unveiled an exclusive preview of the SS23 Collection designed by Marco De Vincenzo.

The stress on matter and domesticity is the psychedelic trigger of a voyage around one’s own room, and beyond.

Radical as a way to confront who one was to define what one will be.

Etro presents the new Summer Capsule Collection designed by Creative Director Marco De Vincenzo.

With its sharp and refined silhouette, the Mini Vela Bag is the epitome of minimalist design crafted with a maximalist twist.

The new Etro collection stems from such intuitive, deliberately non-scientific thinking.

Etro launches the Saturno, a new bag designed by Marco De Vincenzo unveiled during the FW23/24 women's show.

Etro unveils the new FW23 Men and Women’s Advertising Campaign shot in Inverness, Scotland.

Nowhere is the elsewhere that becomes tangible and with it, the overthrow of every rule, of every rational thought, of every logical consequentiality.

Etro unveils the first style of ESSENTIAL, a new handbag line crafted with the iconic Arnica pattern.

Etro presents the new Holiday Collection, a selection of ready-to-wear, accessories and gifts to celebrate the upcoming festive season.

The Etro ADV campaign brings the idea of Nowhere, a place only possible to the imagination and which served as the inspiration for the SS24 collection, to a further level of expression.

A year after its debut, Etro celebrates the Vela bag, the first bag designed by Marco De Vincenzo.

Pertinaciously and passionately in search of an elsewhere, always open to welcoming the diversity of humanity, this season Etro faces a Homeric journey.