Etro Boutique Milan, Milan
Store news
Etro Launches The Etro X AC Milan Capsule Collection
CollectionsThe collection, including a travel bag, a backpack and a necessaire, are characterized by the iconic Paisley print and are decorated with black and red stripes.
Etro Unveils White Magnolia, The New Fragrance Dedicated To Spring
FragrancesETRO launches White Magnolia, a hymn to the beauty and wonder of nature where the brightness of flowers blends with creamy tones of musk and the enveloping warmth of boiseé notes.
Etro Presents Its Women's Fall Winter 2021/22 Collection
Brand newsChanneling a non-conformist and independent aesthetic, Veronica Etro explores the universes of Rudolf Nureyev and Jimi Hendrix, artists sharing the same free-spirited, rebellious attitude.
Etro Introdues Its New Men's Spring Summer 2022 Collection: Travelling In A Joyful State Of Grace
Brand newsThe “Travelling in a Joyful State of Grace” collection wants to be a tribute to Franco Battiato, a man, a musician, an artist and a thinker.
Etro Launches The New Earthbeat Sneaker
Brand newsToday, ETRO launches EARTHBEAT, the new chunky sneaker with an eccentric and innovative design.
Etro Presents Its New Spring Summer 2022 Women's Collection: In Full Bloom
Brand newsFor the Spring Summer 2022 season ETRO enters a new phase, in the spirit of an exciting optimism and a vibrant strength.
Etro Launched A Limited Capsule Collection In Collaboration With Harris Reed
Brand newsETRO and Harris Reed launched together a limited capsule collection of silk genderless blouses.
Etro Launched The New Crown Me Collection
Brand newsThis line, characterized by the iconic Paisley fabric combined with an exclusive crown inspired decoration, marks the meeting between heritage and contemporary creativity.
Etro Unveils The New “Boho Butterfly” Collection
Brand newsEtro introduces the new "Boho Butterfly" collection designed in collaboration with Ginori 1735.
"Zodiacs, Under The Sign Of Etro" - The New Etro 2021 Holiday Campaign
Brand newsThe magic of the festive season, the alluring seduction of the night, and the energy of togetherness inspire the ETRO 2021 Holiday Campaign "ZODIACS UNDER THE SIGN OF ETRO".
Etro Presents Its New Fall Winter 2022/23 Men’s Collection
Brand newsThe collection itself is a journey: sidereal and Nordic, crystalline and vibrant, undertaken by a platoon of young men in the making, who face the adventure of life with a book in their pocket.
Etro Celebrates Valentine’s Day With The New “Love Hats” Capsule Collection
Brand newsTo celebrate Valentine’s Day, ETRO launches the new “LOVE HATS” Capsule Collection featuring a selection of bucket styles inspired by love.
Etro Unveils “Empire Of Freedom” The New Spring Summer 2022 Advertising Campaign
Brand newsThe images of the campaign portray individuals, alone and in groups, capturing the uniqueness of each one through colored, almost psychedelic, lights.
Etro Presents Its New Women's Fall Winter 2022/23 Collection: Etro Remix
Brand newsThis season Veronica Etro brings the Etro ethos in contact with the elements: the concrete jungle and the wild landscape, without distinctions.
Etro Launched The New Crown Me Flap Bag
Brand newsETRO launched the new bag CROWN ME FLAP in the Liquid Paisley version, featuring a contemporary take on the iconic Paisley, in a fresh and vibrant color palette.
Etro Releases The New “Magic Mandala” Bags For Mother’s Day
Brand newsEtro celebrates Mother's Day with a new handbag line-up characterized by exclusive motifs and a kaleidoscope of colors.
Etro Presents The "Liquid Paisley Beach" Collection And Opens The Season With An Event In Capri
Brand newsETRO celebrates the iconic Liquid Paisley print with a calendar of special events unveiled in Capri last weekend across several cities and exclusive resort destinations.
Etro Presents Its New Men’s Spring Summer 2023 Collection: The Wild Power Of Poetry
Brand newsThis collection, presented by verses sent into the ether and recited over the telephone, celebrates poetry as a utopia made true and a way of shaping inner chaos.
Etro Presents Its New Spring Summer 2023 Women’s Collection
Brand newsETROPÌA - a journey across reality and imagination in search of our own individuality.
Etro’s Pop And Sparkling Essence
Brand newsEtro celebrates the holiday season with a unique selection of fragrances epitomizing the House’s artisanal and artistic mastery and established expertise in the realm of perfumes.
Step Into The Holidays - ETRO Unveiled An Exclusive Preview Of The SS23 Collection
Brand newsETRO unveiled an exclusive preview of the SS23 Collection designed by Marco De Vincenzo.
Etro Launches The New SS23 Advertising Campaign: Eden Of Etropìa
Brand newsEtro unveiled Eden of Etropìa, the Advertising Campaign for the debut collection designed by the new creative director Marco De Vincenzo.
Etro Presents Its New Women's Fall Winter 2023/24 Collection: Etro Radical
Brand newsRadical as a way to confront who one was to define what one will be.
Etro Launches A New Summer Capsule Collection
Brand newsEtro presents the new Summer Capsule Collection designed by Creative Director Marco De Vincenzo.
Etro Launches The Mini Version Of The Vela Bag
Brand newsWith its sharp and refined silhouette, the Mini Vela Bag is the epitome of minimalist design crafted with a maximalist twist.
Etro Presents Its New Men's Spring Summer 2024 Collection: Etroallegories
Brand newsThe new Etro collection stems from such intuitive, deliberately non-scientific thinking.
Etro Presents Its New Saturno Bag
Brand newsEtro launches the Saturno, a new bag designed by Marco De Vincenzo unveiled during the FW23/24 women's show.
Etro Unveils The New Fall/Winter 2023 Advertising Campaign: Radical Etro
Brand newsEtro unveils the new FW23 Men and Women’s Advertising Campaign shot in Inverness, Scotland.
Etro Presents Its New Spring Summer 2024 Women's Collection: Nowhere
Brand newsNowhere is the elsewhere that becomes tangible and with it, the overthrow of every rule, of every rational thought, of every logical consequentiality.
Etro Unveils The First Style Of ESSENTIAL, A New Handbag Line
Brand newsEtro unveils the first style of ESSENTIAL, a new handbag line crafted with the iconic Arnica pattern.
Gifts Of Joy - The New Etro Holiday Collection 2023
Brand newsEtro presents the new Holiday Collection, a selection of ready-to-wear, accessories and gifts to celebrate the upcoming festive season.
Etro In Dialogue With AI For The New Advertising Campaign - Out Of Time, In Another Space
Brand newsThe Etro ADV campaign brings the idea of Nowhere, a place only possible to the imagination and which served as the inspiration for the SS24 collection, to a further level of expression.
Etro Celebrates The Vela Bag
Brand newsA year after its debut, Etro celebrates the Vela bag, the first bag designed by Marco De Vincenzo.
Etro Presents Its New Fall-Winter 2024/25 Collection: Etro Act
Brand newsPertinaciously and passionately in search of an elsewhere, always open to welcoming the diversity of humanity, this season Etro faces a Homeric journey.