The inspiration for Pre-Fall 2023 begins in Japan, specifically Kawaguchiko, where Hanako Maeda spent many a summer with her family.
For Fall 2022, Hanako merges her childhood memories and ideas from Fall 2013 to create a special collection that combines dark academia and fairy tale aesthetics.
For the second ADEAM ICHI collection, designer Hanako Maeda looked to skateboarding culture for inspiration.
Matsuri, Japanese summer festival, became the perfect inspiration for Spring & Summer 2023.
ADEAM ICHI is inspired by the aesthetics of another subgenre of rock music that defined my teen years: grunge.