Acne Studios Brand

Acne Studios reprises its collaboration with Tove Jansson’s Moomins with the launch of a second 16-piece capsule collection for Fall/Winter 2025.

The Acne Studios FW25 collection explores the contrast between two worlds and two sides of the same woman—one rooted in the North, now navigating the fast-paced energy of the city.

Acne Studios introduced a new Brand campaign, starring artist Charli xcx.

This season serves as a glimpse behind closed doors and curtains; seeing the familiar, twisted. Surreal fabric choices. Warped silhouettes.

A series of intimate portraits and videos depicts Willow dressed in timeless leather and denim looks from the FW24 collection, infusing them with her signature serenity and strength.

“What if this season’s character was a superhero?,” says creative director Jonny Johansson.

Acne Studios and Editions de Parfums Frédéric Malle meet at the intersection of fashion, perfumery and art.