Acne Studios Brand
Charli xcx Is The New Face Of Acne Studios
Luxferity, 08.01.2025
Acne Studios introduced a new Brand campaign, starring artist Charli xcx. Captured by American artist Talia Chetrit, the campaign comprises an offbeat insight into the life of a prolific artist.
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Charli wears a series of iconic Acne Studios products such as the coated iridescent and painted trompe-l’oeil denim styles from the new SS25 collection, as well as new season accessories, including the Multipocket and Bowlina bag, imbuing them with her typically confident style and uncompromising attitude.
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Frequent Acne Studios collaborator Talia Chetrit photographed Charli in Los Angeles, in a series of candid portraits. The Washington-born, New York-based artist’s work explores themes of intimacy, domesticity, sexuality and distortion.
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Consolidating Acne Studios’ connection with the music world, Acne Studios also dressed Charli in custom Acne Studios outfits for her ‘Sweat’ tour with Troye Sivan, as well as throughout her promotional tour for her new album and remix album.
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“I’ve been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I’ve been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with the Acne Studios team,” says Charli xcx.
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“We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that’s exciting. Her ability to bring a new perspective and push boundaries in an authentic way is something she does very naturally, which is precisely why she feels so aligned with what we do at Acne Studios,” says Jonny Johansson, Creative Director, Acne Studios.
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