Acne Studios Reel, Shanghai

“What if this season’s character was a superhero?,” says creative director Jonny Johansson.

Acne Studios and Editions de Parfums Frédéric Malle meet at the intersection of fashion, perfumery and art.

Acne Studios introduced the SS24 campaign starring the rising K-Pop girl group ILLIT, who released their long-awaited debut mini album SUPER REAL ME on 25 March.

An ode to Denim culture: rebellious, sexy, cool. The modern cyber biker. Menswear motorbike archetypes subverted with a kitsch cuteness.

A fast woman: sculpted and futuristic. Reimagining the codes of Acne Studios: denim and leather, with a raw, mechanical edge.

For spring, I was thinking about how young men in the 17th-century would go on a ‘Grand Tour’ - Jonny Johansson, Creative Director

“The industrial mood this season comes mostly from my passion for denim and the many ways we can manipulate this amazing fabric.“ - Jonny Johansson