Adeam Brand
Adeam Presents Its New RTW Spring Summer 2024 Collection
Luxferity, 11.01.2024
Ballet holds a special place in my memory, as I had the incredible opportunity to design costumes for the New York City Ballet’s Fall Gala in 2015. From this, I gained valuable experience of designing for the human form in its most dynamic and exhilarating moments. I’m happy to announce that we’re collaborating with New York City Ballet this season on a special performance by their principal dancer, Tiler Peck. Tiler will grace the stage with an original choreography of her own, set to the music of Philip Glass.
It was through the lens of ballet’s graceful athleticism that I built the Spring Summer 2024 collection. Instead of taking direct inspiration from costume design, I’ve abstracted from the dance its energetic movements, the romanticism of classical ballet, and the rousing vernacular of modern ballet. The dance also appeals to my fascination with dualities. There is a deceptive buoyancy about ballet, but beneath the surface lies a demanding display of strength and precision. I express this tension between the perceived effortlessness and the dancer’s strength in pieces like the Janet Dress and Sylvie Jacket, where I combine tailored suiting with voluminous tulle. The unexpected juxtaposition—the attempt to resolve and reconcile competing aesthetics—creates visual intrigue. The resulting styles align with the brand’s philosophy of creating eveningwear that is both unpretentious and an extension of the daywear in the collection.
These pieces contribute to the larger mixed media conversation in the collection. I experimented with mixing different textures and fabrics to create distinctive shapes. I paired knits with woven fabrics, organza with angel hair cotton, and tulle with stretch suiting. Translucent fabrics are combined with opaque ones to create dimensionality, drawing inspiration from the way dancewear separates are layered.
I have also attempted to express dance movements through the shapes of the pieces. Fabrics extend outward from the silhouette of the garment, such as in the Abstract Matelassé Virginia Dress and Alessandra Top, evoking ruffles being kicked up into the air. The most literal influence from costume are the details inspired by the classic bodice. The Corset Jacket is nipped in at the waist with boning, as are tank tops in matelassé and chiffon, resembling a classic corset. Lace-up details appear throughout the collection, along the side seams of pants and skirts and on sweaters.
We are also introducing more worn accessories this season. The jewelry combines silver and pearl in whimsical ear cuffs, nail rings, and more. A long strand of pearls showcases ADEAM’s signature convertibility in a novel way: it can be worn as a necklace and a bracelet. Worn with another accessory—the ruffled gloves made from structured tulle—it can elevate a simple dress to a red carpet look. Other ready-to-wear accessories include floral organza gloves and arm and leg warmers made from transparent yarn that evoke ballet warm-up wear.
I hope to have captured within these designs the ethereal essence of ballet—a transcendent blend of movement and artistry—and to bring some of that spirit to the everyday wardrobe.
Hanako Maeda