Loewe Crafts A New Olfactory Chapter With Its Sculptural Crafted Collection
Luxferity, 21.11.2025
LOEWE Crafted Collection: A Sculptural Ode to Singularity
LOEWE introduces its Crafted Collection, a visionary trio of perfumes that elevates fragrance to sculptural art. This launch marks a bold new chapter for LOEWE Perfumes, where minimalist design meets maximalist olfactive expression.
The Crafted Collection centers on three singular notes — oud, iris, and vanilla — each reimagined through the Maison’s refined, uncompromising lens.
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LOEWE Bittersweet Oud – Earthy Mystery Meets Vibrant Lift
At the heart of LOEWE Bittersweet Oud lies the resinous depth of ancient oud, contrasted by zesty bitter orange and softened with sandalwood. The composition creates an explosive balance of earthy intensity and unexpected brightness, perfect for those seeking a rich yet luminous signature.
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LOEWE Iris Root – Powdery Elegance from the Rhizome
LOEWE Iris Root pays tribute to the iris rhizome’s hidden beauty. A soft herbality from angelica seed complements the iris, while citrussy timut pepper delivers a fresh, blooming lift. The result is a poised, nuanced floral that whispers rather than shouts — much like the elegant artisanal scents explored in other Luxferity perfume editorials. (See, for instance, our coverage of Brume Orpin – Sustainable Haute Perfumery.)
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LOEWE Roasted Vanilla – Sensual Creaminess and Woody Depth
LOEWE Roasted Vanilla captures a creamy, luxurious vanilla, deepened by oakwood and a whisper of cognac. Pink pepper adds a spicy contrast. This is not the syrupy gourmand vanilla of mass market — it’s woody, deep, and grounded, resonating with the kind of refinement we also saw in Gucci’s Alchemist’s Garden Collection.
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Sculptural Bottles: Glass as Art
Inspired by hand‑blown glass, each Crafted Collection fragrance is housed in a sculptural flask with naturally formed bubbles and sealed with a tactile granite cap. It’s a design that blurs the line between perfume bottle and objet d’art — a sensorial experience in its own right.
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Campaign: Eva Victor Meets Tim Elkaim
American actor, writer, and director Eva Victor (they/she) takes centre stage in the campaign, shot by photographer Tim Elkaim. Their portraits and still life images foreground the raw ingredients — oud, iris, vanilla — elevating fragrance to a fusion of nature, design, and emotion.
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A Three-Level Experience at Frieze London
To celebrate the launch, LOEWE Perfumes has partnered with Frieze London. From October 14–19, a Mayfair townhouse was transformed into a three-level experiential journey, inviting visitors to explore the sculptural flasks, the bubble-infused glass, and the heart of each scent.
