Louis Vuitton Brand
LV Parfums Introduces New LVERS Copper Fragrance Edition
Luxferity, 05.06.2025
Louis Vuitton marks the first anniversary of LVERS – the fragrance conceived through a creative dialogue between Pharrell Williams and Master Perfumer Jacques Cavallier Belletrud as part of Les Parfums – with an exceptional flacon forged in pure copper. Refined and functional objet d’art designed for everyday use, this highly limited edition reimagines the essence of the eau de parfum, showcasing the House’s exceptional savoir-faire through a bold and innovative creation. Elaborating on LVERS’ quest to capture the healing powers of sunlight in scent, the bottle draws on the energising and regenerative capacities of copper. Echoing the material’s inherent electrical conductivity, this limited-edition bottle captures the optimistic and vitalizing essence of light.
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The extraordinary edition is an expression of the LVERS ideology that illuminates the practice of Men’s Creative Director Pharrell Williams: a profound devotion to expert craftsmanship, discerning artefacts and the iconography of Louis Vuitton, shared by its community across the globe. As a reflection of the edition’s uniqueness, its release is limited to thirty flacons worldwide from 5 June 2025.
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Crafted by artisans in “the land of goldsmiths” near Florence, the copper bottle was conceived through the ancient practice known as lost-wax casting. Here, one ephemeral wax mould per bottle is encapsulated in a plaster form into which melted copper is poured. This process brings to life a striking copper rendition of Louis Vuitton’s iconic cylindrical flacon silhouette from Les Parfums collection, moulded with engravings of the House’s signature Monogram, with each bottle being unique due to the handcrafted wax mould. Finally, the matte copper is carefully polished to reveal a golden glow that captures the essence of sunlight.
Present in the savoir-faire of Louis Vuitton since the nineteenth century, copper plates were used in the trunks of explorers to prevent the occurrence of humidity during travel. For his Spring-Summer 2024 debut collection for the House, the tradition inspired Pharrell Williams to create a series of copper-plated hard-sided pieces and copper-effect bags. In the spirit of the emblematic leathers of Louis Vuitton, copper changes with the passage of the client’s journey. Patinated by the natural elements, the copper bottle becomes imbued with the trace of time and the soul reflected within it.
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First released in June 2024, LVERS is inspired by the warmth, enhancement and opportunity emitted by the sun. Informed by the photosynthesis, it is crafted around a pursuit to transform the abstract scent of sunlight into earthly matter. With olfactory alchemy, Jacques Cavallier Belletrud – the Master Perfumer of Louis Vuitton – identifies the notes that emanate from nature as a result of the vitalising power of light: the luxuriance of leaves caressed by rays; the evaporating nectar of freshly grown grass; and the warm earthiness of tree trunks expanding under the forest sun. The study manifests in a composition of ancient remedial essences: galbanum, cedarwood, sandalwood, bergamot and ginger. Traditionally linked to healing powers, the notes infuse LVERS with a holistic air: the idea of fragrance as an elixir of well-being; a spray of sunlight distilled in a bottle.
Eau de parfum LVERS Copper Edition 100ml, 5 000€
Available from 5 June 2025 in select Louis Vuitton stores
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