DoDo Reimagines Holiday Rituals with Its First Luxury Advent Calendar

This 2025 holiday season, DoDo elevates anticipation to an art form with the debut of its first-ever Advent Calendar—a limited-edition treasure trove designed to transform the countdown to Christmas into a curated journey of style, meaning, and wonder.

Available in two editions—the Heritage Edition (€1,500) and the Grand Edition, featuring yellow gold and diamonds—this calendar offers a refined daily surprise, celebrating DoDo’s iconic symbols and bold Milanese design language. Behind each of the 24 drawers awaits a unique creation: charms, jewels, and intricate details crafted to delight and inspire a personal narrative of self-expression.

“DoDo turns anticipation into jewelry,” the maison explains, reflecting its commitment to authenticity, desire, and storytelling through design. Every piece is a conversation, a symbol, a tiny work of art—continuing DoDo’s legacy of radical-chic self-expression that has redefined jewelry since 1994.

For collectors and aficionados seeking exclusivity, the Grand Edition elevates the experience with precious gems, offering an even more luxurious take on the holiday countdown. Both editions are available in DoDo boutiques and online at dodojewels.com, emphasizing the brand’s dedication to accessible luxury and sustainability.

This Advent Calendar is more than a holiday accessory—it is a ritual, a daily invitation to pause, savor, and celebrate moments of beauty, meaning, and surprise. In reimagining traditional holiday iconography, DoDo demonstrates that luxury is not only in the product but in the experience itself.