Dior Unveils A Dazzling Holiday Dreamscape At The Iconic 30 Montaigne

For the festive season, Dior transforms its legendary 30 Montaigne address into an immersive celebration of couture, craftsmanship, and imagination. Starting November 14, the Maison’s historic façade is reborn in a breathtaking display that pays tribute to its enduring legacy, enchanting visitors from Paris and beyond.

A Wheel of Fortune Illuminated With Dior’s Timeless Codes

The façade takes center stage with an extraordinary Wheel of Fortune, delicately adorned with Dior’s most emblematic symbols. From hand-sketched flowers and the couturier-founder’s lucky stars to ethereal butterflies and talismans, the installation evokes the Maison’s ever-evolving heritage.

Inspired by the celebrated Carrousel des Rêves, originally unveiled at Saks Fifth Avenue in New York, the new Parisian installation channels a spirit of vibrant renaissance—an ode to Dior’s global artistry.

Sparkling Vitrines Inspired by Italian Luminarie

Echoing the poetic glow of Italian Luminarie, Dior’s holiday windows are imagined as radiant portals into the Maison’s creative world. Scintillating compositions, crafted with meticulous savoir-faire, reveal iconic symbols of 30 Montaigneand Paris: the famed Medallion chair, a whimsical perfume kiosk, ornate chandeliers, and re-envisioned Parisian landmarks including pont Alexandre-III and Granville.

Blending craftsmanship with innovation, these elements spring to life through augmented reality, offering visitors a new, immersive chapter in Dior’s storytelling.

A Couture Christmas Tree Celebrating Dior’s Eternal Icons

Inside, the central staircase becomes the heart of the Maison’s yuletide fantasy. A majestic Christmas tree, adorned with miniature versions of Dior’s timeless creations, recalls some of the most defining silhouettes in fashion history—from the Bar jacket to the luminous Junon dress.

Across each space, the Dior Cruise 2026 collection is elevated by poetic tableaux, revealing the elegance of contemporary couture through a dreamlike holiday lens.

Le Jardin: A Magical Interlude of Light and Fantasy

Outdoors, Le Jardin glows under a mesmerizing installation featuring a mythic Pegasus surrounded by enchanting snow globes. This luminous fantasy extends into Dior’s winter garden, where lush Christmas trees and opulent décor create an atmosphere of serene escapism.

The result: a rare, unforgettable immersion into Dior’s world—where artistry, heritage, and imagination converge in a celebration of the holiday spirit.