Moncler Brand
Moncler Shares Its Message Of Warmth At Rockefeller Center With Tobe Nwigwe
Luxferity, 21.11.2025
Moncler Brings Its ‘Warmer Together’ Celebration To Rockefeller Center
On October 25th, 2025 in New York City, Moncler illuminated Rockefeller Center with a powerful message of unity and human connection. As part of the brand’s global Warmer Together campaign, Moncler hosted the world-premiere live performance of “Lean on Me,” a newly reimagined soundtrack performed by brand ambassador Tobe Nwigwe alongside featured vocalist David Michael Wyatt.
In a moment designed for the city and open to all, New Yorkers gathered around the iconic ice rink to share an evening of love, warmth, and collective spirit.
To explore more of Moncler’s recent cultural activations, see Luxferity’s coverage of Moncler’s 70th Anniversary in Milan or learn how Moncler unveiled its first Grenoble flagship in St. Moritz in this feature.
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A Modern Tribute To Friendship And Togetherness
Clad in the full Moncler Collection, Tobe Nwigwe took the stage with his wife, Fat Nwigwe, delivering a selection of his original compositions before culminating in a deeply soulful, contemporary interpretation of Bill Withers’ 1972 classic, “Lean on Me.”
This refreshed version now serves as the central musical motif of Moncler’s Warmer Together campaign — itself a lofty ode to lasting bonds — fronted by Al Pacino and Robert De Niro, icons whose friendship resonates as deeply as the track’s message.
Rockefeller Center Transformed Into A Living Gallery
Coinciding with the musical debut, Moncler curated an open-air gallery in The Channel Gardens (October 25–26), featuring intimate black-and-white portraits of Pacino and De Niro. The installation pays homage not only to their legendary friendship, but also to New York itself — uniting three icons: the actors, the city, and Rockefeller Center.
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Art and storytelling enthusiasts might also appreciate Moncler’s other visual narratives, including the “Brand of Extraordinary” film narrated by Alicia Keys.
A Legacy Of Immersive New York Moments
This event continues Moncler’s ever-evolving engagement with New York:
- In 2022, the brand brought to life The Extraordinary Expedition at The Highline Stages.
- In 2023, its RE/ICONS activation transformed the historic Domino Sugar Factory in Brooklyn.
- Earlier in 2025, Moncler delivered Studio Ascenti, a sky-high sneaker and boot experience installed in a Manhattan skyscraper.
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For more on Moncler’s architectural and experiential evolution, read about its flagship reopening in Munich or explore its Grenoble performance‑luxury fusion.
A Shared Moment Of Warmth For New York
As “Lean on Me” reverberated beneath the Rockefeller Center lights, the performance underscored a timeless truth: true warmth resides in togetherness.
Moncler once again demonstrated its visionary ability to merge fashion, music, and storytelling into an emotional experience — a reminder that in our most connected moments, we are stronger, kinder, and, indeed, warmer together.
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