Moncler Brand
Moncler X EE72 By Edward Enninful: Extreme Beauty Meets Couture Adventure
Luxferity, 10.09.2025
Moncler unveils its latest Genius collaboration with legendary editor and cultural visionary Edward Enninful — a collection that fuses high-fashion allure with performance-ready adaptability. Entitled Moncler x EE72, the debut marks Enninful’s first foray into fashion design, positioning him as a creative force who bridges couture craftsmanship with luxury outerwear built for the elements.
Edward Enninful’s Vision: Couture for the Adventurer
“For this collection, I wanted to combine the codes of Moncler with my own vision, imagining an extreme new world with a glamorous hero at its center,” explains Enninful.
Award Backpack Italian Leather Black
That hero is imagined as a global adventurer — a fearless figure moving seamlessly between sun-scorched dunes, snow-capped peaks, and windswept shores. Each piece in the collection embodies this adaptability: modular, layerable, and designed with the spirit of transformation at its core.
Couture Meets Extreme Elements
Enninful’s creative genius is evident in three elemental wardrobes, each dedicated to a terrain:
- Windstorms – A matte trench coat layered with a detachable glossy puffer, carried backpack-style with interior straps. Finished with Cloche sunglasses and a puffer hood tied like a silk scarf.
- Sandstorms – A sculptural scuba dress paired with a voluminous hooded cape and Moncler’s signature floor-sweeping puffer scarf.
- Snowstorms – A wool turtleneck layered beneath a cardigan dress and oversized merino wool jacket, styled with a balaclava and the Trailgrip EE72 boots, an exclusive launch for the collection.
Crown Cap Logo Embroidered Black
The monochromatic black palette — Enninful’s personal signature — underscores each look with timeless elegance and cinematic drama.
A Campaign of Utopian Strength
Captured by celebrated photographer Tyler Mitchell, the campaign stars Adut Akech, one of fashion’s most powerful cultural voices. Together, they conjure dreamlike worlds where beauty thrives against untamed backdrops of shifting sands and crystalline snow.
Award Wash Bag Italian Leather Black
In each image, Akech personifies Enninful’s vision: a modern hero navigating landscapes both real and imagined, armed with Moncler x EE72’s versatile couture armor.
Award Messenger Bag Italian Leather Black
Saks Fifth Avenue Immersive Experience
To celebrate the launch, Saks Fifth Avenue’s New York Flagship unveils a seven-window installation along Fifth Avenue. The immersive display merges golden dunes, snow-covered mountains, and a central window uniting both worlds — a dramatic showcase of Moncler’s narrative-driven luxury.
Award 4-in-1 Messenger Bag Italian Leather Black
For one night only, live runway models will animate the installation, embodying the essence of Moncler x EE72 before transitioning into an evolving display of mannequins and multimedia projections.
The Legacy of Genius
First revealed at Moncler’s City of Genius in Shanghai, Moncler x EE72 exemplifies the Genius ethos: collaborating with visionary cultural leaders to reimagine fashion for today’s world. Enninful’s EE72 brand — named after his initials and birth year — makes its debut as a platform for storytelling, creativity, and collaboration.
Harry Aviator Sunglasses (Silver & Black / Grey)
Now available in select Moncler boutiques and on Moncler.com
