Moncler Brand

Moncler Debuts The Brand Of Extraordinary Film

Luxferity, 30.09.2022

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After Saturday’s epic 70th Anniversary show in Milan’s Piazza del Duomo that drew a crowd of 18,000 spectators, all content relating to Moncler’s anniversary achieved a global reach of almost 2 billion.

Debuted on Monday 26th of September on Italian TV, Moncler’s The Brand of Extraordinary film – narrated by Grammy Award winning artist and style icon Alicia Keys - is the next big thing to hit the brand’s digital channels.

In the first film Moncler has aired on television, iconic imagery captures the brand’s epic trajectory. From humble alpine roots in 1952, to equipping the monumental 1954 Italian expedition to the K2 summit, to outfitting the French ski team for their gold medal sweep at the 1968 Grenoble Winter Olympics. We see the brand’s profound fashion evolution from the mountain, to the runway, via the dawn of the Moncler Genius juggernaut, in which high-profile designer collaborations created elevated reinterpretations of Moncler codes.

Defined by the desire to push boundaries and foster innovation, the message affirms the mantra: “Difficult is not the enemy: boring is.” The goal to venture higher underpins the powerful script, voiced by Keys, affirming Moncler’s commitment to its core DNA and setting the tone for the future. “Since that very first day, we have become the brand of extraordinary, inspiring everyone to conquer their highest peaks, whatever those peaks may be.”