Moncler Brand
Moncler Returns With Team Brazil At Milano Cortina 2026
Luxferity, 01.12.2025
Moncler Makes a Triumphant Return to the Winter Olympics
Moncler — the emblematic luxury outerwear maison celebrated for melding mountain‑born performance and refined style — is making its grand return to the Olympic stage at Milano Cortina 2026, sponsoring Team Brazil in a symbolic homecoming. As the official sponsor of the Brazil Olympic Committee, and technical sponsor of the Brazilian Snow Sports Federation’s alpine ski team, Moncler reconnects with its heritage of equipping world‑class athletes while reaffirming its commitment to excellence, innovation, and elegance on the global stage.
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This announcement arrives as Moncler continues to deepen its engagement in winter‑sports culture, resonating with its evolving alpine vision. The brand’s mountain DNA was recently spotlighted in the opening of the first‑ever flagship dedicated to its alpine line, Moncler Grenoble, in St. Moritz. — Luxferity on Moncler Grenoble’s St. Moritz flagship.
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Moreover, Moncler’s history of translating technical performance into urban‑ready luxury was illustrated by the success of the Trailgrip line — a collection rooted in the brand’s rugged outdoor heritage yet reinterpreted for contemporary lifestyles. — Luxferity on the Trailgrip sneaker line, Luxferity on Trailgrip GTX collection.
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A Legacy of Luxury, Mountain Roots and Technical Innovation
From its founding in 1952 in Monestier-de-Clermont (Grenoble), Moncler has built its identity on the union of mountain mastery and haute‑couture sensibility. Over decades, the brand has outfitted alpine expeditions and Olympic ski teams, solidifying its reputation as a pioneer in performance outerwear. Today, Moncler’s legacy is reimagined through its alpine line Moncler Grenoble — a collection where functionality meets fashion, and altitude breeds attitude. This duality was recently celebrated with the launch of its St. Moritz flagship store, a milestone that underscores the brand’s commitment to mountain lifestyle and luxury craftsmanship. — Luxferity on the flagship launch, Luxferity on the 2025 Moncler Grenoble collection.
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Team Brazil & Lucas Pinheiro Braathen: A Fusion of National Pride and Alpine Excellence
At the heart of this partnership stands skier Lucas Pinheiro Braathen, whose dynamic journey symbolizes ambition, identity, and style. Now competing under the Brazilian flag, Braathen’s first‑ever World Cup win last November marked a historic milestone — and now, thanks to Moncler, his path leads to Milano Cortina 2026.
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The flagship race suit, co-created with Braathen, is described as a “dynamic fusion of technicity, Brazilian heritage, and signature Moncler style.” It reflects not only national pride, but also the brand’s capacity to combine cutting‑edge performance gear with aesthetic sophistication. This blend of heritage, innovation, and luxury is the very ethos that drove the launch of previous Moncler collections celebrated on Luxferity. — Luxferity on Moncler’s creative collaborations, Luxferity on reinterpretation of Moncler classics.
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Beyond Performance: Moncler’s Vision for Milano Cortina 2026 and the Global Stage
Moncler’s reentry into the Winter Olympics transcends sponsorship. Accompanying the announcement is a “Beyond Performance” film, directed by Mark Clinton, capturing Braathen’s rigorous preparation for the Games. This cinematic expression not only conveys athletic discipline — it frames Moncler as a lifestyle, a mindset, an attitude. According to Moncler’s leadership, this moment is “a celebration of heritage … and a statement of what we stand for — pushing the boundaries of high performance and high style on the world’s biggest stage.”
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This vision echoes earlier Moncler campaigns, where the brand invited athletes and creatives to explore the mountain lifestyle beyond the slopes — combining technical ski gear with elegant après‑ski and urban pieces. — Luxferity on Moncler Grenoble’s campaign, Luxferity on mountain luxury outerwear 2025.
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A Symbolic Homecoming: Heritage, Style & Global Luxury Culture
Moncler's sponsorship of Team Brazil for the upcoming Games signals more than a sports partnership — it is a symbolic homecoming, a bridge between alpine tradition and contemporary luxury, between athletic performance and sartorial excellence.
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For readers of Luxferity — connoisseurs of refined living, high fashion, and elevated experiences — this moment represents a rare convergence: where winter sport meets luxury, and where national identity, athletic ambition, and couture sensibility coalesce on the world’s grandest stage. As Moncler returns, it brings with it a promise: that excellence is timeless, and elegance, even at altitude, is always in style.
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For continued coverage of luxury brand collaborations, alpine couture and mountain lifestyle, visit Luxferity Magazine and its curated features. — Explore more.
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