Kylie Minogue Launches Successful Wine Brand Stateside With Surprise NYC Performance

The Grammy Award winner performed a jazz-infused set of five of her iconic hits at the legendary Café Carlyle.

Celebrated multi-hyphenate Kylie Minogue launched her best-selling wine brand, Kylie Minogue Wines, in the US last Monday with an intimate performance at Café Carlyle in the Carlyle Hotel.

Joined by tastemakers ranging from Lucy Liu, Christian Siriano, Derek Blasberg, Coco Rocha and Proenza Schouler, the LGBTQIA+ icon kicked off pride with a stripped-down performance of some of her greatest hits—including “Spinning Around”, “Love at First Sight”, “Can’t Get You Out of My Head” and “Say Something”, a hit from her last studio album, DISCO, released in 2020. Guests were treated to complimentary glasses of her upcoming Prosecco and Rosé and, post-performance, were invited to “mix & mingle” with the singer in celebration of the successful venture.

Kylie Minogue Wines has sold over 5 million bottles (over 20 million glasses of Kylie Minogue Wine poured) since inception and is distributed in 11 countries worldwide. A bona-fide phenomenon, it is the most successful UK wine launch ever. In just over two years, the brand has achieved remarkable success with a portfolio of 9 wines including the best-selling Rosé collections and Prosecco Rosé in the UK. Kylie Minogue Wines’ Prosecco Rosé is the number one selling branded Prosecco Rosé in the UK, with over 15.8 per cent of the market and over £7.7 million of sales, a third more than its nearest competitor. With multiple awards, including the prestigious Golden Vine Award (commonly referenced as the Oscars of wine) for Wine Entrepreneurialism in 2021, the brand is going from strength to strength in partnership with Benchmark Drinks.

“I am absolutely thrilled to be launching Kylie Minogue Rosés in America. It has been a dream of mine to introduce Kylie Minogue Wines to the United States so this is a very special moment for me. I can’t wait for Americans to be able to enjoy, and fall in love with these beautiful rosé wines,”Kylie Minogue.

About Kylie Minogue:

Since The Loco-Motion topped the charts in 1987 and became the highest selling single of the decade in Australia, Kylie Minogue has sold over 80 million records, achieved 34 Top Ten Hits and 7 Number Ones. One of the most successful female acts ever, she is the only female artist ever to have a Number 1 album in each of the last five decades. In 2008, Kylie was awarded an OBE for services to music as well as the highest cultural honor in France, Chevalier Dans L’Odre Des Arts et Des Lettres, by the French Government for her contribution to the enrichment of French culture. In 2019, she set the current
record for the most-watched performance ever at Glastonbury, with over 3.9 million people tuning in. Kylie launched Kylie Minogue Wines exclusively with London-based distributor Benchmark Drinks on her birthday, May 28^th, 2020.