OMEGA And Golf

A Global Passion

As a sport of precision, excellence and style, golf is the perfect reflection of OMEGA’s own qualities and values. The sport has become a vital part of the Swiss watchmaker’s identity and the brand is committed to supporting the game around the world. Thanks to its concerted efforts and dedicated partnerships in recent years, the OMEGA name is now firmly associated with some of the sport’s best players and most spectacular events.

“As well as making watches I love to wear, OMEGA passionately supports the game I love to play. I’m proud to be part of the family.” - RORY MCILROY

The OMEGA Masters

The OMEGA Masters is one of the most prestigious golf competitions held on European soil – and certainly one of the most breath-taking. Originally called the Swiss Open when it was founded in 1923, the tournament’s mountain venue in Crans-Montana has remained the same since 1939, making it the oldest golf tournament in Europe to be played on the same course every year. During its illustrious history, the high-altitude competition has been won by notable players including Ernie Els, Sergio Garcia, Seve Ballesteros, and Nick Faldo.

“It ’s great being a part of OMEGA. I know they are so passionate about golf, so it ’s special to have that support. Of course, I also love their watches too. The partnership is
perfect.” - SERGIO GARCIA

2022 in Crans-Montana

OMEGA has served as the title sponsor of the OMEGA Masters since 2001. This year’s edition of the tournament will be the Swiss watchmaker’s 21st year in the role, and it promises to be another spectacular event, attracting some of the world’s most talented players to the mountain greens. Incredibly, this year will also mark the 74th time that the competition has been played at the Crans- Sur-Sierre Golf Club, yet again highlighting the remarkable heritage and Swiss spirit on offer. The OMEGA Masters was sanctioned by both the European and Asian Tours in 2009, forging a strong bond between two golf-loving continents.

OMEGA’s Mountain Golfers

Appearing at this year’s OMEGA Masters are several of the brand’s own ambassadors, who will be hoping to top the leaderboard. Both Guido Migliozzi and Sean Crocker have shown their class with European Tour wins, and will be hoping to extend their list of victories. The Danish twins Rasmus and Nicolai Hojgaard are amongst Europe’s next breakout stars, with successful amateur careers behind them. Both players only turned professional in 2019, but already know the kind of precision and power it takes to challenge for a trophy.

• Rasmus Hojgaard

His three wins on the European Tour include the OMEGA Masters in 2021, which he w on by a single shot.

• Nicolai Hojgaard

His two European Tour victories include the Italian Open in 2021. That victory came just one week after Rasmus won in Crans-Montana, meaning the twins became the first brothers to win in back-to-back weeks on the European Tour.

• Guido Migliozzi

Born in Vicenza, Guido Migliozzi accumulated multiple amateur wins before turning professional in 2016. The rising Italian star has two European Tour wins and 3 Alps Tour victories to his name.

• Sean Crocker

The American Sean Crocker arrives in Crans-Montana on the back of his first European Tour victory in July. Having won the Hero Open at Fairmont St Andrews by a single shot, he’ll be hoping to carry his form into the mountains.

Golf and Glamour

In addition to attracting the game’s top pro players, the OMEGA Masters is a popular event for golf-loving celebrities. The long list of big-name big-hitters at previous tournaments
includes Cindy Crawford, Michael Phelps, Tom Felton and Justin Timberlake. Of course, guests don’t have to be famous to receive star treatment. OMEGA offers an exceptional hospitality programme to all its valued clients.

Michael Peña, Sergio Garcia & Niall Horan

Dennis Quaid, Rory McIlroy & Justin Timberlake

Golf At The Olympic Games

In the summer of 1904, Canadian George Lyon stepped onto the greens of St Louis and shot his way to an Olympic Games gold medal. It was a big moment for the player and a significant day for the sport itself, because this would be the last time that golf would feature at the prestigious event for another 112 years.

It wasn’t until Rio 2016, more than a century later, that the game teed off again. For many of the world’s best players, it was a chance to compete on the world’s biggest stage and win a truly rare prize – one of the three Olympic Games medals.

At Tokyo 2020, the game returned at the Kasumigaseki Country Club. The men’s event was particularly memorable for the tense seven-man sudden death playoff for the bronze medal. OMEGA is central to the golf events at the Olympic Games and even provides unique technology for the occasion. This includes scoreboards placed at ground level on dedicated tees.

The scoreboards are equipped with radar measurement systems, which capture and display tee-off information to spectators. Along with the player’s name and current score, the scoreboard shows a live output of the stroke speed, estimated distance and height of the stroke.

The next wave of players will have their chance to win a medal at the Olympic Games when the event reaches Paris in 2024. Although we don’t yet know who will be standing on top of the podium, there is no doubt that OMEGA will be there again - both as the Official Timekeeper and as a passionate supporter.

Our Golfing Family

• Rory McIlroy

Winner of four majors and one of the most high-performing golfers in the world, Rory McIlroy has been a friend of OMEGA since 2013.

• Sergio Gracia

A member of the OMEGA family since 2003, Sergio Garcia has over 35 professional wins to his name, including the 2017 Masters.

• Michelle Wie

Playing professionally since the age of 15, MICHELLE WIE enjoyed a legendary career, including her 2014 U.S. Women’s Open victory.

• Danielle Kang

Having qualified for the US Women’s Open at just 14 years old, Danielle Kang won her first LPGA major in 2017 at the KPMG Women’s PGA Championship.

• Will Zalatoris

With multiple 2nd place finishes at the Majors and his first PGA Tour victory in August, it’s surely only a matter of time before WILL ZALATORIS reaches the very top of the game.

• Erik Van Rooyen

Just six years after turning professional in 2013, the South African ERIK VAN ROOYEN claimed his first European PGA Tour win.

The Seamaster Aqua Terra “Ultra Light”

Built for sporting comfort, the ergonomically designed Seamaster Aqua Terra “Ultra Light“ is fashioned from an alloy called Gamma Titanium, a strong yet lightweight material used in the aeronautical industry. The use of Gamma Titanium is a first for OMEGA. As is the telescopic crown, which can be stowed inside the case when not in use.

OMEGA’s matt finish Aqua Terra makes bold use of colour on the aluminium seconds hand, Seamaster logo, quarter hour indexes and strap stitching. There are three colours to choose from: red, green or blue. The “Ultra Light” is driven by OMEGA’s first-ever titanium movement. The Calibre 8928 Titanium is a manual-winding calibre with Co-Axial escapement. As a certified Master Chronometer approved by the Swiss Federal Institute of Metrology (METAS), the Calibre 8928 Titanium is resistant to magnetic fields of 15,000 gauss. Much like OMEGA’s sporting ambassadors, it has proven its worth under the toughest conditions.

The Seamaster Aqua Terra “Golf”

This watch is perfect for fans of the classics – and one that works equally well on or off the course. The 41 mm model is crafted in stainless steel and has a green sunray dial with a “teak” pattern that is inspired by the wooden decking of luxury yachts. The alluring colour is complemented by rhodium-plated hands and indexes coated with white Super-LumiNova, as well as a date window at 6 o’clock so you never miss a game in your diary. Powered by the OMEGA Co-Axial Master Chronometer Calibre 8900, it meets the highest performance criteria of the industry, as determined by the Swiss Federal Institute of Metrology (METAS).

Sport Beyond Golf

OMEGA’s reputation extends to many different sports around the world. Most notably, the brand has been the Official Timekeeper of the Olympic Games since 1932. As well as timing every second of action, OMEGA’s role has included the development and introduction of many revolutionary timekeeping technologies that athletes, judges and spectators rely on today. This dedication to timekeeping has naturally evolved to cover many other major sporting events in athletics, swimming, sailing, bobsleigh and monobob.

“I can honestly say that working with OMEGA is the best. It ’s incredible to have the best timing system in the world at our events, every single year. We know the times are perfect. There’s nobody else I’d rather be with.” - MICHAEL PHELPS