MCM Worldwide Brand
MCM Presents Its New Spring Summer 2025 Collection: Under The Sea
Luxferity, 23.09.2024
The MCM SS25 collection was showcased during "Dancing Duomo”, a flashmob presented by the SUNGJOO Foundation, which took place in Piazza del Duomo, Milan, on Sept 20th at 2pm. The event celebrated K-pop culture with performances by Gotoe, Sean, Harry-June, SUI, and hundreds of dancers in the lineup.
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With a season-less approach to its versatile classics, German luxury house MCM is a brand that takes us places and changes consumer perspectives. The journey “From Munich to Mars” which kicked off in AW24, dives deep in this new edition. Like any astronaut who goes into space, the training begins underwater – simulating weightlessness.
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“Under the Sea” is the title of the SS25 collection, and it captures the enchanting beauty and mystery of the underwater world.
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MCM is emphasizing the notion of season-less designs, with a collection that can be worn all yearround. This is not only in keeping with modern lifestyles but is also a way to be more conscious about our consumption. Buying less, buying better. By investing in timeless quality and enduring classics, MCM empowers consumers to be more creative with their styling, inspiring looks that work seamlessly across seasons. This is what MCM stands for, Seasonless, Made for movement, Ageless, Responsible and Transformative: SMART Luxury.
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The collection opens with “Night Diving” which reflects the stellar beauty that divers experience on deep waters missions. Double-face leather, laser cut bags are inspired by fishnets. The innovative Magic Gilet vest appears in neoprene and leather with diver-style zippers. The 3D Diamant bag, introduced in AW24, is now a cross body, marking an evolution in this favorite silhouette. There is also a new Stark Backpack done in a smooth gradation mesh.
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“Coral Mountain” reflects the vibrant and intricate formations of coral reefs take center stage. Pink Lauretos trucker shorts and shirts are paired with lightweight recycled poly overcoats as MCM introduces a triangle-shaped crossbody backpack. Coral graphics climb up classic Cognac Visetos bags as clutches in sustainable Coronet snake-skin patterns reminiscent of a water snakes in the sea and celebrate the Year of the Snake.
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“MCM Beach Club” wraps up the season. The timeless Lauretos Monogrammed Jacquard bags are now crafted in raffia. Vibrant palm tree graphics emphasize the natural and vintage charm of the ultimate beachside experience. Neoprene with high-frequency embossing creates a technical, oceanic feel, while embroidered logos and prints adorn varsity jackets and apparel, adding a textured touch. A new bikini style is introduced along with dual strapped raffia sandals and the new SS25 sunglasses collection, created in collaboration with Marcolin, completes the perfect beach look.
Sashiko Pink Lotus S
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