MCM And Honey Dijon Drop The Collab With A Retro Classic Touch

MCM debuts its new Honey Dijon Capsule Collection, an electrifying fusion of music and fashion. The collection was inspired by the legendary DJ and fashion icon’s unparalleled style, encapsulating the essence of Honey Dijons’ artistic aesthetic.

Four bags and two t-shirts comprise the collection, which has an intentional focus on classic pieces with bold print. Honey herself contributed to the design. “I wanted to create a dissertation on travel and style. The merging of utility, beauty and craftsmanship. Creating a collection infused with legacy pieces, I wanted to resurrect the chic era of travel, seamlessly blending timeless elegance with modern sophistication” says Dijon.

From bold, vibrant patterns to sleek, cutting-edge designs, each piece in this collection reflects the energy and creativity from which MCM was born and defines Honey Dijon’s music as well as her fashion sensibility. Yellow, pink, and blue bold type sit atop the green laurel logo element over the iconic MCM Visetos pattern on The Large Ottomar Weekender Bag. The Large Aren Hobo gets the same graphic treatment, and the Mini Classic Crossbody, and Medium Aren Pouch make bold new statements in this capsule.

“MCM stands for Modern Creation Munich and in delving into it's archive I came across a wealth of inspiration in which I 'remixed' the heritage house codes in new materials, vibrant colors, and new shapes. The qualities I associate with MCM and its legacy are innovation, imagination, quality, and craftsmanship.”

This collection is playful and bold, timeless and chic reinterpreted for today's global audience, and a proud reflection of Honey Dijon and MCM’s shared vision.

The capsule will be available on mcmworldwide.com and selected retail stores.