MCM Wearable Casa Collection During The 2024 Milan Design Week

MCM breaks the rules once again by taking part for the first time in 2024 Milan Design Week, with a ground-breaking collection. The presentation at 17^th century Palazzo Cusani promises a daring exploration of design, spotlighting the MCMWearable Casa Collection conceived by Atelier Biagetti and curated by Maria Cristina Didero. The collection's overarching mood is characterized by a seamless blend of irony and originality, allowing objects to transcend their traditional roles and bringing the audience to another world.

"The MCM Wearable Casa Collection defines how we will live - physically and digitally together, in a more sustainable way. It's unique concept of wearing and dwelling that imparts multiple value to consumer, leading them toward a more sustainable and healthier way of leaving. We (MCM) have chosen Atelier Biagetti because of its unique disruptive attitude towards the world of design; its approach to creativity is nurtured by everyday life and our brand wants to talk about everyday life. Atelier Biagetti is far from the classic design studios, most of its projects deal with surprising performances, upredictable vidoes, uncommon objects, which we really feel close to the MCM.", says Sung-joo Kim, Chairperson MCM Group.

Through the establishment of playful associations and thought-provoking visual short-circuits, MCMWearable Casa Collection pioneers an unconventional reinterpretation of the zeitgeist diving into our heritage as well as design references, to create objects fitting into our futuristic lifestyle. Portable and multifunctional, the 7 pieces from MCMWearable Casa Collection bring together the unruly approach of last century's Bauhaus functionality and spirit to the contemporary nomadic attitude, perfectly fitting the German brand, originally founded in Munich, in 1976 - born out of a time of transition, in a place where traditions were being broken.

"The feeling we want to recreate is something you have never seen before, a place in between past, present and future. An experience to live and discover a new world in a subjective view like a videogame. The exhibition is conceived as a hybrid space, with two sides and ways to enter: reality and metaverse, so that you can enjoy the experience even remotely. It is an exhibition which lives out and after itself, making Palazzo Cusani's rooms an extension to another world, where everything becomes magic and infinite, and where even avatars could wear the objects", add Alberto Biagetti and Laura Baldassari of Atelier Biagetti.

Browse the MCMWearable Casa metaverse on Spatial.io

https://qrco.de/wearablecasa-experience

Visitors can explore the whole MCM Wearable Casa experience

http://www.mcmworldwide.com/wearable-casa-experience

This metaverse world, designed by Atelier Biagetti with Vitruvio Virtual Reality, is a planet where each object of the collection becomes magic, changing their function, materials, sizes and embracing the idea no boundaries. Guests can virtually wear a total look by MCM and explore and interact with the environment in a sort of virtuoso game where it is possible also to understand the concept behind the design objects and follow unexpected path discovering levels, attachments to retrieve a special NFT exclusively dedicated to this experience and to those will become part of the MCMWearable Casa community.

"The MCM Wearable Casa Collection by Atelier Biagetti is the ultimate narrative expedient to bring objects to the next level. Thanks to ironic and original design associations and visual short-circuits, the concept of bringing a piece of home along not only reflects the essence of travel but also embodies the lifestyle of a digital nomad.", confirms Maria Cristina Didero.

With MCMWearable Casa Collection, the brand and Atelier Biagetti aim to create an immersive experience, a multiverse that transcends conventional expectations, redefining the relationship between individuals, objects, and their living spaces. MCMWearable Casa Collection is in fact a tale of tomorrow's thrilling possibilities.

Objects Wearable Casa

• Chatty Sofa
  

Evoking a street graffiti style, this sofa not only nods to the vibrant urban art found in streets but also serves as a visual representation of "casa" - home; it can be considered a symbolic emblem for the entire collection. The comfortable and welcoming Chatty sofa pays homage to design classics like Gufram's Bacca Sofa by Studio 65, designed in the 70's, blending nostalgia with contemporary flair. When you go out, especially for a long trip, do not forget to bring the little travel pillow with you: you will literally have a real piece of your own home with you. This sofa goes beyond conventional seating by offering a space for repose while simultaneously ensuring users stay connected and their devices remain charged.

• Tatamu
  

Thanks to its soft rolls of mats, Tatamu can become anything you like to sit on, from a daybed to a Tatami, similarly when looking at famous Eileen Gray day bed. The transformative Tatami, meaning "to fold" in Japanese, introduces a modular sitting and infuses the whole collection with a touch of versatility, a global hue, inspiration from the international history of design and architecture.

Inspired by Bauhaus' colours and a fusion of eclectic influences from the East and West cultures, as per the MCM credo, which appreciates high cultural references Tatamu wears the primary colours such as yellow, red, blue and white of the famous German design school, while the cognac version combined with rattan, express all its elegance.

• Mind Teaser
  

The concept of Wearable Casa represents the dynamic living, embracing a new era.

The Mind Teaser is in fact a transformative item, a stool or a chair or even a coffee table, which draws inspiration from distant realms, including video games, the Rubik's Cube, a game for all ages helping exercise mathematical ability, knowledge of space and memory with a reference to Italian master Mario Bellini, an architect and designer who wrote the international history of design. Built out of five different elements, interacting in limitless ways, Mind Teaser leads to infinite configurations giving rise to diversity and accommodating every owner's needs.

• Clepsydra Lantern
  

Digital Nomadic. Bring your own things always with you, wherever dimension you are running in.

Wearable Casa evolves the concept of living, turning it into a personalized immersive experience that follows us wherever we go. The Clepsydra portable Lantern combines classic archetype aesthetics with cutting-edge technology. Utilizing LED lighting and rechargeable features, it marries timeless design with contemporary functionality. And if it's too sunny, take off the lampshade and wear it as a hat!

• Space Cabinet series

Flexible - DNA - Multifunctional planet

A drawing inspiration from spatial references such as planets and extra-terrestrial explorations stands out as a series of multifunctional pieces within the collection. Tree objects are part of this family; the first big one serves as a jewel-mini-bag with a mirror, the medium size one is a mini-cabinet with halo, while the third one is actually an inflatable wellness sitting ball. The series emphasizes a dual-use thematic that is present across all the objects in the collection. It showcases how each item serves a twofold purpose. For example, we have a little bag but also a jewel on one hand, then we have a small sphere that can even provide illumination while you can sit and play on the last leather ball; a full menu for essential moments of self-care and enhancement of personal well-being.

• Magic Gilet
  

Dynamism, wearable utility

Magic Gilet drew inspiration from the famous Uten.Silo organiser, designed by German Dorothee Becker for Vitra in 1969 to keep your keys, pens, anything you like always handy and available.-Magic Gilet is a real wearable object further expanding the narrative, bringing it even closer to the human body to the point that individuals can literally "wear their homes". A portable storage of its user's life, when not worn, the Magic Gilet becomes a self­ standing object at home.

• Backpack

MCM introduces an innovative pet backpack that seamlessly combines fashion, practicality, and cutting-edge design to cater to urban pet enthusiasts. Crafted from signature MGM's VISETOS fabrics, with plenty of space to accommodate a small pet comfortably, the backpack features fully adjustable compartments with adaptable padding to suit the unique needs of both pet and owner.