MCM Worldwide Brand
MCM Unveils Its New A/W 2024 Eyewear Collection For Digital Nomad Lifestyle
Luxferity, 16.09.2024
MCM presents its Autumn/Winter 2024 Eyewear collection, in partnership with eyewear partner Marcolin. The AW24 collection is only the second for MCM following the successful eyewear debut in SS24. After the prelaunch last April, available exclusively in MCM boutiques, as of October 2024, both MCM eyewear collections will also be available through Marcolin distribution. Eclectic and inclusive, the collection continues the brands impressive fusion of heritage craftsmanship and futuristic innovation, with maverick legend Matt Dillon starring in the campaign.
Flying Diamonds
LIMITLESS FRAMES FOR BOUNDARY BREAKERS
Designed for forward-thinking, ambitious individuals of all ages and genders, MCM's AW24 Eyewear collection embodies versatility at its core. MCM has been telling its boundary-breaking story of innovation this year through their journey from “Munich to Mars”, where the codes evolve and transcend to new frontiers. The eyewear collections are no exception, representing the Zeitgeist of the collection: a frame that inherits the curves of the iconic Laurel logo and the bold, young spirit of the brand, updating them with a refined design and undeniable charisma.
Harry Aviator Sunglasses (Gunmetal / Black)
BUILT MCM STRONG
Iconic elements from the brand's prestigious heritage in the luggage sector, become details that underline the elegance and constructive rigor of the frames. Metal pins and angular inserts, next to the reinterpretation of the distinctive logos of the brand, give these luxury frames a touch of spirit and lightness typical for the brand. Simple shapes inspired by Bauhaus are transported to a fresh sophisticated, modern aesthetic. MCM Eyewear further redefines the theme of travel and digital nomad living that the brand is known for.
n-42 First Edition On Block Bracelet
Designed and built around the unconventional spirit, fluid personality, and dynamic attitude of a community of digital nomads, the collection's styles travel through space and time. MCM Eyewear is gender-neutral, with each sophisticated frame amplifying a new sense of glamour and smart luxury. The AW24 MCM Eyewear collection consists of 8 styles and 20 skus, including 4 Asian fit styles. The collection features both sun and optical frames, the latter of which will be available exclusively at specialized Marcolin retailers.
Award Messenger Bag Italian Leather Black
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