MCM Worldwide Brand
MCM Finds Heart Treasure Hidden Deep Underwater
Luxferity, 16.01.2025
This Valentine’s day MCM is sending love notes from deep under the sea, with a fresh and modern twist. The German lifestyle brand is having fun, while breaking codes, as they explore the universe “From Munich to Mars”, which lands them “Under the Sea”, where we discover a precious treasure of the heart, perfectly in time for Valentine’s day.
Duo Sequins Pink Premier Handbag
The campaign blends reality with enchantment capturing the essence of love through vibrant CGI storytelling. It tells the story of discovering a radiant coral heart playful and glowing that transforms into a treasure, bringing its magic into a sleek studio setting. Set against a clean, minimal background, the coral heart becomes the ultimate symbol of love, inspiring a vibrant and modern celebration of romance.
Sashiko Pink Lotus S
The Collection
The MCM Valentine’s Day Capsule introduces a seasonless collection designed for today’s digital nomad, blending playful elegance with versatility. Key pieces include a pink triangle shaped cross body purse, and a range of small purses, wallets, and the perfect belt to express your love to your beloved. For those who prefer a non traditional Valentine’s aesthetic, the collection offers a black backpack, olive green satchel, wrist wallet, keychain, and card holder.
Capri Premier Bag
This Valentine’s day, MCM further expands its offer by introducing an iconic Cognac Visetos Hobo handbag, crafted entirely of upcycled materials, featuring hand painted hearts that spell out the classic MCM monogram illustrating the enduring nature of love. This upcycled crescent hobo is accompanied by a leather strap and chain handle, resulting in two elegant styles. The monogram Visetos chain wallet completes the capsule with rendered colorful heart illustration and a refined silhouette that reveals a trifold leather interior enriched with a phone compartment, zip pocket, and several card slots.
Purple Storm
Flirty sunglasses and coveted MCM Crush fragrance for men and women make perfect Valentine’s gifts for lovers and friends alike.
Mist Premier Bag
As the perfect embodiment of MCM’s strong design tradition, the Valentine’s Day Capsule delivers modern and contemporary simplicity youthful but elegant. Vibrant angles capture the spirit of today’s edgy digital nomad. Gender less, seasonless, MCM celebrates love from the depths of the ocean to the heights of the stratosphere.
Sashiko Azure S
Always a mix of quality and rebellious spirit, MCM puts a playful spin on Valentine’s Day with a unique collaboration celebrating its German heritage. Partnering with digital gastronomic chef Wolf Alexander Lodewijk, MCM presents a whimsical video showcasing how to create Valentine’s pretzels with a pink twist in mini and macro versions. Consumers are invited to experience the fun of pink pretzels and, as a special treat, visit select MCM stores to pick up their own, perfect for sharing, gifting and spreading love this Valentine’s season.
Joy Coeur 0.15-Carat Diamond Ring
s-41 White Dust Supernova On Block Bracelet
Rubis Mercure Baguette Bag
Deep Purple Premier Handbag
Joy Cœur 0.15 Carat Diamond Bracelet
