MCM Worldwide Brand
MCM Celebrates The Year Of The Snake With A Capsule From Under The Sea
Luxferity, 19.02.2025
2025 is the Year of the Snake and MCM is ringing it in with a capsule collection inspired by the Lunar New Year. The maverick brand known for embracing new challenges, enters 2025 embodying the snake’s defining traits: intuition, resourcefulness, and adaptability – while introducing versatile, seasonless designs that transcend traditional fashion boundaries.
Rubis Big Bang Handbag
MCM is emphasizing the notion of season-less designs, with a collection that can be worn yearround, breaking with fashion convention. The collection features both iconic pieces and new styles – reaffirming the brand’s commitment to contemporary elegance and versatility.
m-40 Amber Orange On Horizon Strap
To celebrate the year of the Snake, MCM presents a whimsical magic that evokes a sense of mystery and elegance. Like the ocean’s rhythmic flow and the snake’s graceful energy, the design brings a dynamic yet fluid essence to the new year, creating a bold and vibrant narrative. Elements of festive Lunar New Year ambiance come to life with crystal details, reflecting the stellar beauty from under the sea.
Space Big Bang Handbag
The collection consists of 10 distinctive pieces, including leather goods and ready-to-wear staples – exuding enigma, vibrancy, freedom, and joy. Trimmed with nappa leather, the signature Stark Backpack is reborn in snake-inspired blush pink patterns mirrors the elegant undulating motion of a snake, while reflecting the superior craftsmanship and modern ethos of the brand.
m-40 Ocean Blue On Horizon Strap
An incredible snakeskin pattern in shades of gold and blush pink gives new life to classic silhouettes of the Toni and X-Mini Toni shoppers, merging the exquisite style with functional elegance. Exclusively crafted to celebrate the Lunar New Year, the Diamond cross body bag is enhanced with a bespoke snake pattern and comes in unique gold color, embellished with a front flap design inspired by the Bavarian diamonds of Munich. Completing the collection is a leather belt featuring an intricate pink python pattern. This bold accessory is adorned with a sculptural “MCM” gilded metal buckle, bridging elegance and daring design.
Bubble Gum Big Bang Handbag
The detailed and snakeskin-like patterned leather accessories pair perfectly with two further items of the collection. Pink and grey sweatshirts and t-shirts adorned with the signature Visetos monogram, showcasing the classic codes while commemorating this year with the edgy signature snake patch, all perfectly tuned for the Gen-Z digital nomad life.
m-40 Serenity Blue On Block Bracelet
MCM honors the Lunar New Year with a beautiful campaign highlighting the interplay of water reflections and wave-like motions. This dynamic and fluid visual narrative stylishly communicates the theme of undersea magic, bringing the collection’s story to life.
Blue Sky Big Bang Handbag
The MCM Lunar New Year Capsule welcomes a year of wisdom, mystery, and introspection, celebrating the celestial mystery of the deep sea. With a season-less approach to its versatile classics, the German luxury brand MCM continues to push boundaries and inspire a global audience of like-minded voyagers. The Year of the Snake promises to be one where MCM and its consumers thrive together.
m-40 Serenity Blue On Horizon Strap
The Collection is available in MCM stores and online at www.mcmworldwide.com
Tweety Big Bang Handbag
m-40 Woodpecker Green On Horizon Strap
Daktari Big Bang Handbag
m-40 Gravity Black On Horizon Strap
