MCM Worldwide Brand
MCM Presents Its New Spring Summer 2025 Eyewear Collection
Luxferity, 10.03.2025
MCM presents its new eyewear collection. The beautiful architectural collection marks a new chapter for the brand constantly and boldly building its story – blending luxury, innovation, and an engineering heritage.
Produced by industry leader Marcolin, each MCM eyewear collection is available in the brand's boutiques and selected opticians through the distribution network of Marcolin partners.
Bubble Gum Big Bang Handbag
BAUHAUS AND ZEITGEIST: A SOPHISTICATED REBELLION
The comprehensive collection develops the concept of smart luxury, elaborating and combining the functionality and practicality stylistically inherited from the Bauhaus Movement with a creative attitude able to serve the culture and spirit of the time.
Guided by Zeitgeist and inspired by the design and technical heritage of MCM luggage, the SS25 collection of MCM Eyewear expresses refined elegance and a dynamic sophistication that gives luxury a trendy appeal and contemporary charm. MCM is inspired by the now and the next – appealing to a generation of digital nomads and optimistic people intent on going their own way.
Plissé - Rose
TRAVEL, FREEDOM, AND TECHNOLOGY
Detail, structure and nuance play the leading roles in this new collection. The new sunglasses and optical frames have inherited elements of MCM's prestigious legacy in the luggage sector, incorporating their design and shapes to give the lines more intensity and harmony. The MCM audience sees life as a journey and they are determined to live their most authentic, smart, and aesthetic lives.
The collection also features the Laurel logo that defines the young, inclusive and charismatic spirit of the brand through frames with a sophisticated design and unmistakable personality. Diamondshaped inserts recall the Bavarian flag and are also reproduced in the iconic Visetos pattern. And of course there are frames in the rich Cognac shade found throughout the history of the brand. MCM eyewear immediately conveys the spirit of the times through the comfort and freedom of a collection that is accessible and functional, young and technological, luxurious and seductive. The perfect expression of the richness and attitude of the times – universally flattering and wearable for every age and gender.
Daktari Big Bang Handbag
- MW0015 – International fit MEGFSMM01
Rectangular acetate sunglasses with thick rims and bold lines. The frame stands out for its refined
details that recall the traditional brand elements. The temples are embellished with the iconic
diamond-shaped pins, the Laurel logo and the lettering logo on the tips.
- MW0018-H – Hybrid fit MEGFSMM11
Avant-garde style and sophistication. These sunglasses with a geometric design combining elegant lines and expertly crafted metal elements with a solid, young aesthetic were created to be flaunted.
- MW0020 – International fit MEGFSMM03 + Asian fit MEGFSMM05
A square shape with bold lines and contemporary details. These sunglasses are characterized by the brand's iconic pins on the front and the classic MCM logo on the temples. The elements convey the charisma and distinctive personality of the German luxury brand.
