Maison Kitsuné Brand
Maison Kitsuné Launches First Collaboration With Barbour
Luxferity, 04.10.2023
Maison Kitsuné presents their debut collaboration with iconic heritage brand Barbour: a collection which reflects Barbour’s renowned classicism through Maison Kitsuné’s modern lens. British tradition meets the irreverent idiosyncrasies of Maison Kitsuné’s French-Japanese perspective in a new take on Barbour classics.
A campaign that presents a series of humorous events and fashion, portraying a light-hearted take of this season's new collaboration with a "No Stress" concept: A series of unfortunate mishaps.
In an unexpected encounter, the maison’s iconic Fox appears embroidered across quilted and waxed cotton jackets, while legacy silhouettes are reimagined through audacious colour blocking. Reversible jackets and totes offer the best of both worlds, while a bucket hat is at once distinctly utilitarian and yet rooted in the contemporary culture of streetwear.
Barbour’s renowned functionality is imbued with fresh energy, and Maison Kitsuné’s playful approach to design finds a new format: this is a collection of elevated, effortless essentials, designed to be life-proof, whether worn in the countryside or the city.
"Our two brands deeply care for excellence, craftsmanship and innovation. Barbour has an incredible heritage in outerwear, and it was a fascinating experience to work on a collection together. Sharing our creative visions, developing a new narrative, and rethinking iconic silhouettes was fun, spontaneous, and exciting." - MAISON KITSUNÉ
"Working with the Maison Kitsuné team has been a great learning experience. Set up in 2002 by Gildas Loaëc & Masaya Kuroki the ‘House of the Fox’ clothing brand has always been such an interesting proposition. Part of a company that spans music and cafes as well as clothing, it epitomizes an irreverent sense of fun combined with a genuine chic Paris-Tokyo aesthetic. Creating a joint character motif with the fox was at the heart of the collab and has worked very well as an icebreaker in introducing Barbour DNA and construction as a nod and a wink to the everchanging fashion business that is the heart of Maison Kitsuné. It’s an impactful micro-collection across wax jackets, quilted pieces, bags, hats and clothing, which really merges together a playfulness and attention to detail and craft.” - IAN BERGIN
OUTERWEARS
The Maison Kitsuné x Barbour Beaufort Patchwork Waxed Jacket is a reimagining of one of Barbour's most loved styles. Crafted from classic sylkoil waxed cotton in a colour block design, this iconic Barbour jacket can brave the great outdoors, yet is equally suited to city wear. Offering a relaxed fit, it's a perfect piece to compliment the various midlayers from this collaboration. Finished with a smart cord collar, it comes with two lower bellow pockets finished in classic tartan, moleskin-lined handwarmer pockets and the playful new logo.
Promoted in UK
Maison Kitsuné x Barbour Kenning Quilted Jacket highlights the signature features that Barbour is renowned for, courtesy of the classic diamond-quilting, oversized pockets for optimal storage, cord collar and tartan lining, while the relaxed silhouette and iconic Fox logo bring the signature handwriting of Maison Kitsuné to this timeless design.
Bringing together Barbour's practical and functional designs with Maison Kitsuné's passion for quality and keen eye for detail and finish, the Maison Kitsuné x Barbour Military Reversible Waterproof Jacket brings a bold staple to your wardrobe. Featuring a classic black outer for a more classic look, for a more statement making alternative it can be made reversable with Barbour's classic tartan print.
CLOTHING
Crafted from ultra-soft Shetland wool, the Maison Kitsuné x Barbour Landscape Knitted Jumper is inspired by the evergreen countryside settings that have heavily influenced Barbour's designs since its founding in 1894. Maison Kitsuné's focus on playfulness and wearable, designs ensure this piece will forever be a staple in your everyday edit.
Inspired by traditional tattersall shirting, the Maison Kitsuné x Barbour Newbury Shirt is a simplistic yet sophisticated style. This neutral woven check design is the perfect addition to any wardrobe and can be worn as a stand-alone piece or a perfect layering piece throughout the autumn winter season. New to the season, the Maison Kitsuné x Barbour Cargo Trousers take inspiration from both brands' heritage and utilitarian archives. Featuring a button and zip fly, these trousers are complete with oversized flap pockets to the thighs in a trench brown or uniform green colourway for a contemporary streetwear look.
New to the season, the Maison Kitsuné x Barbour Cargo Trousers take inspiration from both brands' heritage and utilitarian archives. Featuring a button and zip fly, these trousers are complete with oversized flap pockets to the thighs in a trench brown or uniform green colourway for a contemporary streetwear look.
ACCESSORIES
The Maison Kitsuné x Barbour Reversible Tote Bag is crafted from a classic dry wax fabric; this piece can also be worn on the reverse side to reveal Barbour's classic tartan. Multi-wear webbed handles allow you to carry this tote by hand or over the shoulder to offer optimal versatility and plenty of practicality.
The Maison Kitsuné x Barbour Reversible Bucket Hat blends the playful streetwear aesthetic of Maison Kitsuné with the signature features that are so distinctively Barbour. Crafted from a classic dry wax fabric, the hat can also be worn on the reverse side to reveal Barbour's classic tartan fabric. Detachable chin straps give this piece a customisable look.
