New Louis Vuitton Brand Campaign Stars Lionel Messi And Cristiano Ronaldo

Louis Vuitton released its latest brand campaign, “Victory is a State of Mind,” starring the football icons Lionel Messi and Cristiano Ronaldo, photographed by Annie Leibovitz.

In a generational follow-up to a celebrated 2010 campaign featuring the all-time greats Pele, Maradona and Zinedine Zidane, Annie Leibovitz portrays these two latest legends far from the field, facing off over a chessboard improvised from a Louis Vuitton Damier attaché case.

The “Victory is a State of Mind” brand campaign broke on 19^th November worldwide.