Brioni introduced its Fall/Winter 2022 campaign starring House ambassadors Jude Law and Raff Law.
In their second campaign for the House, the duo is portrayed beyond the spotlight, in a distinctive, more personal frame celebrating their natural charisma and the House’s masterful craftsmanship.
Shot in London by photographer Annemarieke van Drimmelen, the series of portraits stands out with an intimate atmosphere, emphasizing the authenticity of the actors’ bond.
The images feature items from the Fall/Winter 2022 collection, including sophisticated tailored pieces and contemporary icons such as the Vagabond overshirt, a hero garment showcasing the new intersection of formal and casual. All reflects Brioni’s notion of a timeless wardrobe guided by lightness, fluidity and comfort.
Norbert Stumpfl, Brioni Design Director, said: ‘Jude and Raff confirmed to be the perfect fit for Brioni as they both represent different facets of what it means to be a modern gentleman, each in their own way.’
Jude Law said: ‘For our second chapter with Brioni, it was a pleasure to collaborate with Annemarieke to show a more personal side of my relationship with Raff. We felt so at ease, on set, and in the clothes.’
Raff Law added: ‘I love the narrative of this campaign as it shows another aspect of connection both with my dad as well as with the effortlessly flattering clothes I was wearing.’
The campaign debuts today on business newspapers and supplements, digital media outlets as well as outdoor and airport billboards in selected cities worldwide.
PHOTO CREDIT: Annemarieke van Drimmelen