Brioni: Tailoring Legends

Luxferity, 02.02.2022

“The Brioni suit came the closest of any suit I ever wore that had this particular mix of classicism and comfort, of being both fashionable and timeless.” — Bret Easton Ellis

For more than seventy-five years, Brioni has remained the go-to tailor for the world’s most iconic men. Founded in 1945 by visionary tailors Nazareno Fonticoli and Gaetano Savini, the label’s bold designs have made it a sartorial destination for Hollywood movie stars, musicians, artists and heads of state. Transforming the landscape of menswear with impeccable standards, the Brioni name quickly became synonymous with the best in masculine style. The brand sealed its reputation as an industry leader in 1952 by presenting the first ever men’s fashion show in Florence’s Palazzo Pitti. This groundbreaking collection became the benchmark for Roman tailoring and established the modern notion of elegance in menswear.

Featuring a personal foreword by novelist Bret Easton Ellis, Brioni: Tailoring Legends celebrates the House’s outstanding heritage and the evolution of men’s style through decades of its sartorial traditions, with rarely seen materials and original photography of archival garments.

Olivier Saillard is a recognized fashion historian. He was named director of the Musée de la Mode in Marseille in 1995, then curator of fashion exhibitions at the Musée des Arts Décoratifs in Paris in 2000, and director of the Palais Galliera, the Musée de la Mode de la Ville de Paris, in 2010. Since 2018 he has been the artistic, image and culture director at the luxury accessories brand J.M. Weston. The author of several books, including Dior by Christian Dior (Assouline, 2016), Saillard has also curated major exhibitions, including Yohji Yamamoto: Just Clothes; Christian Lacroix: Clothing History; an Azzedine Alaia retrospective; Madame Grès: Couture at Work; and the Ephemeral Museum of Fashion at the Palazzo Pitti.

Bret Easton Ellis is the author of six novels and a collection of stories, which have been translated into thirty-two languages. He lives in Los Angeles.