Brioni introduced its Spring/Summer 2022 campaign starring House ambassadors Jude Law and Raff Law.
Shot by Craig McDean in London, the campaign marks two special moments; the Laws debut for the House, and the first time they share a stage.
Featuring stills and video, the campaign offers a unique insight into how the duo warm-up and practice their craft, documenting the two actors as they interact with an authenticity of spirit, a passion for storytelling, and their natural connection.
Brioni has a longstanding affinity with the world of acting. Much like tailoring, acting is an art form that requires dedication, precision, practice, and where interaction takes the performance to the next level. By capturing intimate moments of playfulness and ‘camaraderie’, we witness their commitment to their art and how these two connected souls push each other forward, in a naturally generous way.
Dressed in key pieces from the Spring/Summer 2022 collection, the Laws reimage Roman dressing, showcasing a versatile wardrobe of effortless silhouettes interwoven with fine quality tailoring on which the House heritage is built.
Norbert Stumpfl, Brioni Design Director, said: ‘It was a beautiful thing to witness Jude and Raff take the stage. Their joy, elegance, and shared passion for their craft is something we relate to at Brioni, as our love of creating, and our commitment to being masterful at what we do, is something we see reflected in them. They naturally embody the values of the House.’
Jude Law added: ‘There is an interesting synergy between clothing and acting. Working with Brioni on this campaign, we had the chance to explore both artistic forms. It was a unique experience to also work with both my son and one of my favourite photographers.’
The campaign will debut today on printed and digital newspapers and magazines, social media outlets as well as outdoor billboards in selected cities worldwide.